Outdoor LCD Enclosures – The Best in Outdoor Protection
Outdoor LCD enclosures offer the most sophisticated weatherproof protection, allowing any business to fit digital advertising outdoors, now let us look at the electronic marketing hardware that is used.
Hardware used in outside dynamic marketing.
Display and ads player.
For a unbeaten campaign you need to have the correct hardware, so first off is the TV, this can be either an LCD or plasma monitor, a device to accommodate the adverts on, this can be a single advert player that utilizes memory cards to store the media on, or a wifi commercial player that is updated remotely using the Web.
Advertisement updating.
One of the major challenges is how to bring up to date the campaign on the monitors. For single signage TVs or fundamental digital advertising, a memory card device can be used, if the updates have to be controlled from a remote office, a wired solution is more durable but it does have its drawbacks, such as deployment costs. Were as a wireless solution is cheaper to deploy but can lose link over a much shorter distance.
The connection typically is dependent on how many screens are being deployed in the advertising network, how far the main server is or the access point for the wifi solution, if over 150 feet, a wired connection would be better for quicker streaming video.
Weatherproof LCD casing would be used if the weather is hot or very cold, these housings provide the best inside climate for the technology, so that the technology does not over heat and in turn the dynamic advertising hardware fails.
Interior protection also features air conditioning units that can be remotely monitored so in the improbable event that the temperature in the box rises sharply the system advises the audio visual administrator of the problem and he can even increase the cooling in the Plasma enclosures remotely.
Layout of the dynamic advertising medium can either be a full screen or the screen can be zoned, so for example a zone can have a static image, whilst weather and news bulletins are transmitted in the ticker at the bottom of the screen, the main centre zone features the promotional video for the product or service that is being promoted.
Due to the versatility, simpleness and adaptability of dynamic outside advertising it is rapidly becoming prevalent throughout our shopping malls and outdoor areas out-of-doors of companies that are marketing their products. The day has gone for the printed poster as with all technology as new models are released the costs of the LCD screens will definitely plummet, making outdoor dynamic signage affordable for everyone.
Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.
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