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The Hospitality Group was founded in the year 1983. From that time the company has grown in size and the company became a giant in the hospitality industry. The company did not stop with just that and as it grew it started to diversify into other fields. And as the company started to diversify into other areas it felt the need to change its name and image. So in the year 2000 it changed its corporate images and corporate identity. They choose the name Marcus Evans with the Hospitality Group becoming a part of a bigger organization.
These changes was meant to signify that the company was going to be a dominant force as far as delivering strategic business information was concerned. Being distinctive in an ever changing global market place is very important as it gives any company an edge.
The Hospitality Group enables corporate organizations entertain clients, members of their management board, and their employees by taking them to important sporting events. These sporting events include soccer, winter games, American football, cricket, horse racing, motor racing, red bull air race, tennis, rugby, summer games, ice hockey, golf, and basketball.
By taking their clients to important sporting events, they create a good impression and possibly increase their sales. By taking their employees and members of their management board to such sporting events they create a sense of loyalty. Employees and members of management board who are happy and satisfied tend to stay longer with the company.
Icelenejospin is a consultant who helps companies recognize potential markets for their products. Her ability to find new markets for company products is quite unique. She has done a detailed research into Marcus Evans.
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