Rainmakers and Branding
Rain- That’s been the forecast here in New York for what feels like forever or at least the last bunch of months or so anyway! Let me ask you, at what point did Seattle and the North East Coast swapplaces and I was so damn clueless?
As rain was the main point of discussion for the majority of us Northeasterners the beginning of the Summer, it brings to mind a seminar on Branding I learned from Dr. Benjamin Mack which co-incidentally he entitled How to Be a Rainmaker.
I will make a great effort to disclose some of the most important points provided at this very informative presentation over the next ensuing articles so stay tuned or check out my blog for updates. The lecture included topics such as: 1) Making lightning Strike, 2) Keeping the Lightning Striking and 3) Bottling your lightning.
Those not aware of who Ben Mack is should know that he ranks among the top dogson Branding today in the country bar none! Mr. Mack (or should I say Dr. Mack) has worked at some of the best advertizing agencies during his memorable career. How does Vice President for Brand Strategy at one of the major corporations sound to you?
In a nut shell what that means is he was in charge of a budget of ” billion dollars (now thats big money)! To me that indicates someone who has some clout on Branding, do we see eye to eye? In addition to being a professional magician, Ben Mack has worked magic for many companies over the years, and at age 19 was the beneficiary of the esteemed (if your into magic) Award of Merit given by the Magic Castle.
Do you know what a Rainmaker is? Do you want to become one? A rainmaker aside from the apparent implication of a Medicine Man who using magic makes it rain, is a person with the uncanny ability to be a magnet for clients, exploit (in a good way) political associations, and bottom line, make the company a great deal of money. However, when it rains the lightning isnt too far away! We will get more into that in a bit.
As an internet Marketer your chief duty is to “up sell” individuals on their perception of reality. In Ben Macks book “Think Two Products Ahead” he speaks of how effective branding only occurs when companies think two products ahead rather then thinking just for the moment and for them to assemble a prosperous relationship with their clients by means of their Brand The section in the book where Ben talks about creating your Legend Platform is worth its weight in gold!
The “Brand” (called YOU) is constructed by using legends or tales that are told over and over and gain strenght with time. These stories should be permitted to say the opposite of what the others say and will increase as the stories get older. So, if you had to make a choice of the type of story you use to make your business sparkle like a diamond (you are reading articles like this to help you right?) why not let them be legends. A Legendary business is a profitable one!
Coming soon…follow up articles on Rainmaking, Branding and Legends Oh My!
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