The Queen represented the company’s testing piece
replica Rolex watches
The Queen represented the company’s testing piece, displaying so much success that it was reissued this year in different gemstone combinations. Following the well received jeweled watch was the year’s most exquisite piece: Classique Grande Complication. The 35-mm case of this exceptional timepiece is crafted in beautifully understated white gold and set with seventy-three high-quality diamonds on the bezel and strap lugs. The dial is a finely hand-guil-loche piece of sliver-thin mother-of-pearl. But these are not this model’s outstanding characteristics; they only serve to attract the female mechanical enthusiast to its real delicacy: the tourbillon built into the hand-wound movement developed by the firm formerly known as Nouvelle Lémania, now integrated into the same building housing The Swatch Group’s premier Swiss brands Breguet and Blancpain. The company has become a department located within Breguet, now producing movements solely for this pair of outstanding marques. Advertising itself as Breguet, l’inventeur du temps au feminine (Breguet, the inventor of feminine time), the company was the first to use celebrity testimonial when Abraham-Louis Breguet delivered a pocket watch to Napoleon’s sister.
Audemars Piguet Joins In Audemars Piguet also introduced its own La Mer Royal Oak jewelry collection two years ago, although it has remained somewhat dormant ever since. Michel Faure, vice president of marketing and sales at Audemars Piguet, said the company is “now restarting jewelry distribution with good results.” Approaching the women’s market from the top, the jewelry is exceptionally high-end as is the haute horlogerie Canapétourbillon the company in troduced in 2003, especially for women, although its size is exactly that of the men’s version. A mere ten pieces per year of the $130,000 “statement watch” in various colors will be produced for the entire world. Audemars Piguet markets its men’s watches to two separate audiences: the younger generation of future buyers and those presently interested in the horological aspects of the company’s products.
Francois Bennahmias, head of U.S. operations for Audemars, has revealed that 2004 will be the company’s self-proclaimed “year of the ladies,” promising a new collection of purpose-built models for the feminine wrist as well as a celebrity spokesperson similar in magnitude to male counterpart Arnold Schwarzenegger. This will certainly be someone who can appeal to younger and older women alike, to working mothers and to those interested in beauty and grace.“We need to address women in the same way we address men,” Faure explains. Sent ahead to prepare the ground is the company’s recent advertising campaign featuring graceful, feminine everyday objects draped by a Royal Oak for women.
De Grisogono with Chopard Coming from the other direction is jeweler de Grisogono. Making a name for itself with black diamonds and highly unusual jewelry designs, the company has managed to put together a very respectable, and certainly unique, little collection of watches together with the help of Chopard.
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