Google.com: Company Analysis
Classified as one of the five most popular sites in the internet, Google.com was visited by a unique user base of over 380 million visitors in May 2008. It is the world’s leading search engine and is additionally considered one of the fastest and largest growing technological companies in the world. The company was started as a research project by two Stanford graduate students Sergey Brin and Lawrence Page in 1996. The two sought to develop a search engine that produced better display for search results. The domain name, Google.com, was registered in 1997 and Google Inc. incorporated on September, 1998, (Bifet, Castillo, Chirita, & Weber, 2005).
As a result of better display in search results, and the simple approach that was incorporated in the searching process, Google has grown in popularity and acceptance the world over. Presently, the company employees are in excess of 10,000 people from all the continents of the world. It is the largest company offering Search related advertising yet Search Related advertisement are the fastest growing of all the online ad businesses with an estimated annual growth rate at 41%, (Pringle, Allison & Dowe, 1998).
Google displays almost twice as many search ads in comparison to its major competitor, Yahoo. It is estimated that, in December 2007, Google had a total of 16.5 trillion ad clickthroughs compared to Yahoo’s 9 trillion. Google earned an estimated $3.64 billion from the United States online ad revenue, an estimated 69% of all paid search related advertising. Its market cap has overtaken that of IBM and even Chevron with an estimated value of $132 billion. It has a surplus of over $7.6 billion all of which are lacking any defined usage, has its stock being predicted to reach $600 billion by the end of this year (2008) and is one of the top 10 web brands in the United States. The above summary is an indication of a model company, its success of which is attributed to its management, wide line of product, market domination, favorable financial position, favorable business strategy, strong competitive advantage, excellent organizational control and innovative research and development strategies.
Processing your request, Please wait....
