Tips to Ensure Your Web Visitors Return
A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue vanishes. Hence, keep your visitors returning with the following methods:
1) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with others, all of them are visitors of your site. As conversations build up, a sense of community will follow and your visitors will come back to your site almost religiously every day.
2) Keep a blog
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious animals and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility because you are proving to them that there is also a real life person behind the website.
3) Carry out surveys
Polls and surveys are other forms of interaction that you should consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You might also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
5) Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one wants to browse a site that looks the same for ten years, so keep your site updated with fresh bites!
6) Optimise content so users can find it
Optimise the content of your site to target keywords. For example if I was a web design company based in Guildford I might optimise content around web design surrey, website design guildford or I might even broaden the phrase and optimise for digital marketing surrey.
Stephen Reynolds has worked within the website design, Internet Marketing and SEO industries for many years providing value for money web design in surrey to businesses of all sizes. Further information can be found from the DNC Global websiteavailable at www.dncglobal.com.
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