Advertising In Recession Requires Penetration And Precision
Penetration and Precision can make a world of difference in your advertising. It is as if a new shark has entered in the ocean and making its presence felt with its active participation in the contest for the booty. It is effective publicity that can earn you the desired success in your desired objective of promoting your products or services. And such publicity can only be achieved through effective and intelligent advertising. In brief, advertising is the lynchpin around which the modern commercial world revolves round.
At the same time it is important branding the product you are launching. More than 60% of the potential customers are more attracted by the brand name than anything else. That is why you will find numerous ads, hoardings, messages, bulleting boards, and the print and electronic media full of advertisements regarding products and services. It is the brand that will instantly ring the bell in your mind. For instance if you are buying the car then the names like Ford, Chrysler, Limousine, or Sedan can instantly move the chord in your mind.
While the brands are instantly recognized it is also equally important to have an effective product launching. This will be able to attract adequately the target audience and prospective clients. An effective launching will result in creating an impression in the people and this will be the best publicity for the product or services. That is why even the largest multinational companies having known brands launch any of their latest products with pomp and ceremony. You will come across news and bulletins more often than not regarding launching of their latest products like a new car or any such thing.
When you are able to become the big fish in small pond, it enables you audience capturing and you can have target audience who would be potential customers in future. At the same time the size could be small enough for you for handling. Becoming the most prolific advertiser will help. If your car has some extraordinary features that make it unique and standing out in the crowd, it is necessary that you bring those features to the notice of all concerned by use of adequate publicity campaigns. Information about your products will make it desirable to the customers and your products will jump start in result.
(Source: Advertising in a Recession Requires That You Be a Shark in the Pond
by Tim Calcara)
Pertinent question for you is what would be the media for your advertising campaign? There are multiple media that could carry on the advertising campaign for promoting the product like your new car or any such thing. First of all you have the print media that will reach numerous people. However, public memory is short and once you stop publishing in the newspaper or print media, they may start forgetting and overlooking your brand. Almost similar is the case of bill board, bulletin boards, hoardings, and banners. Each of them have some impact instantly but the impact is visible only when they are in circulation and not much longer after that. Electronic media could be a better option since it will keep popping up on the TV screen of the viewers and make them aware of your product. Its impact is greater but not too great to sustain the ravages of time.
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