Yao Ming’s commercial value over Jordan
Who is the number of NBA players in 2008, the most profitable people? The answer is not Kobe Bryant, James is not hot today, but the Rockets star Yao Ming from China. Yesterday, the famous wealth media “Forbes” announced the 2008 list of the hundred celebrity earnings list, the former annual income of $ 32,000,000 of Yao Ming, the global economic downturn, now is straight up commercial value. According to the latest statistics show that Yao’s total revenue last year reached $ 52,000,000, for the first time exceeded the NBA Kobe Bryant and LeBron James became the first person in the absorption of gold.
Yao Ming empire gradually formed
Yao Ming NBA injury is likely to miss the new season, compared to the Rockets, Yao Ming’s absence for the entire Union may suffer greater losses. Landed in 2002 when Yao Ming NBA, the Alliance relying on the influence of Yao Ming, the economic benefits each year can gain a lot. Last year, the “Forbes” list published by celebrity income, Yao is just the previous year’s income of $ 32,000,000, came in the income of 4,000 million under Bryant and James. This year’s “Forbes” list was announced, many users have spent their own eyes that, nike air max in addition to annual income boss occupy the status of sport, “Tiger” Woods, the Yao, the commercial value of personal virtue, have been in 2008 Revenue reached $ 52,000,000, in one fell swoop than Bryant and James, became a veritable league of today’s NBA suction gold madman.
It is worth mentioning that Yao Ming has advertising contracts worth up to 1.5 billion U.S. dollars, Yao Ming, the total revenue this year compared with last year, full increase as much as $ 20,000,000. Among them, the Rockets Yao Ming’s salary this year, only 1,500 million, another 37 million yuan from the dollar most of them are Yao Ming endorsement of a number of the world’s top brands, while the other part is Yao Ming from the increasingly powerful business empire. In addition to the famous Yao Yao Restaurant in Houston, but in the last year expanded its commercial market, the industry has expanded to its website, the hotel and gym. In addition, Yao Ming also acquired their home team Shanghai basketball team. Yao Ming’s success in business development, air max 90 in addition has a strong “Team Yao” and personal charm, the entire Chinese market is strong backing for the success of Yao Ming. At present, the same route to go global superstar Kobe Bryant and LeBron James, also have come to China to participate in activities this year is to be assigned to the huge market in China, a piece of cake.
Yao Ming will be more than Michael Jordan commercial value
Yao Ming, the commercial value of the natural doubt, not only reflected his personal possession, including his side have the benefit of many people. Rockets owner Leslie Alexander has since Yao went down immediately from a coalition of small business owners up to the rich, while the Rockets because of Yao Ming, the team is benefiting from China by a large number of sponsors.
Yao Ming NBA landing from the first day, the Chinese NBA fans concerned about the number of people began to surge in reports of domestic on Yao Ming is overwhelming. Along with Yao Ming in the NBA very soon in the rising influence of Yao is also the commercial value of the rapid expansion, the Rockets have been home almost all of China’s sponsor, “occupation”, the game as long as Yao Ming will be the place to go to have a a large number of audience tickets in advance looted. “Team Yao” the responsible person BenQ yesterday told reporters: “Our athletes have a limited life, Yao Ming’s injury makes us more nervous. We decided to get Yao the brand a sense of air max 2009 greater depth and reputation, since 2007 we have Yao Ming The brand strategy has been adjusted. “Yao Ming will soon use their image of players has increased the international business development, increase in investment in various industries and gradually shift from the athletes became” Yao boss. “
“Yao’s Team” to protect “Yao Ming” is the name, but also to apply for registration in China Trademark Office for nearly 30 categories of “Yao Ming” trade name, including sports clothing and sports shoes, coming on Yao Ming is the brand development and management of all orientation started. “We will create opportunities for him to form their own brand, year after year will continue to strengthen this characteristic. In addition, we would recommend learning opportunities Yao, advised him to keep learning to improve ourselves. I think Yao is currently the commercial value of have not reached the peak, he has a better social environment than Jordan in the future will certainly be more than Michael Jordan. “chapter BenQ said.
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