He succeeded and in 1989 Auguste Reymond experienced a rebirth
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He succeeded and in 1989 Auguste Reymond experienced a rebirth. Nitella SA, a watch factory also located in the village of Tramelan, purchased the Auguste Reymond Company in collaboration with Thomas Loosli, who, at the time, was a twenty-seven-year-old with many similarities to Reymond, including age when he Reymond, including age when he Loosli took on the role as the new director of Auguste Reymond SA. A watch designer with a degree in art history and French literature, Loosli faced the challenge of recreating the mechanical watches with Auguste Reymond designs in mind. Within two years of assuming the responsibility, Loosli designed an original and exhilarating collection of Auguste Reymond timepieces, featuring superior mechanical timepieces with extremely competitive pricing. The collection was a perfect marriage between the design and movement of the past with new and fresh looks and the mechanical expertise of today.
Following the momentum, Auguste Reymond continued to enhance already impressive timepieces with such complications as an automatic alarm wristwatch, a regulator and a pocket watch with quarter repeater. These concepts were an assertion of the talent and advancements in watchmaking that go hand in hand with the Auguste Reymond name. The old unitas calibers have also been restored and used for some of the more recent Auguste Reymond collections, including the Evergreen, In The Mood and Ballad models. Each of these elegant collections are individually numbered and produced in limited quantities.
Within the last thirteen years, the modest Tramelan company has reaffirmed its status among the most prominent Swiss watch brands. The new Auguste Reymond collections are all tributes to jazz music and have become well-known to watch connoisseurs and aficionados around the world.
The Rumba Collection: Today, Auguste Reymond continues to create impressive and stylish quality timepieces. The new Rumba line is a wonderful combination of historical aspects of watch designs with a fabulous futuristic and modern flair. Showcasing the flavors of classic movements designed by Auguste Reymond with a fabulous new modern style that embraces today’s designs, the Rumba line is the perfect choice for those in search of classic, quality movements that perfectly animate the timepiece.
Four impressive models make up the extravagant Rumba collection of timepieces: a limited-edition Alarm Model, the Grande Date, the Chrono and the Moon Chrono, each piece accenting the next with a flair for Auguste Reymond style,quality and very competitive price points. The Rumba Alarm features a decorated Caliber AS 5008 automatic movement. The stainless steel case with moveable lugs measures 39x15mm and features a scratchresistant domed sapphire crystal with transparent caseback. The matte silvered dial is decorated with luminous hour, minute and second hands and numerals. A date aperture marks the 6 o’clock position and, of course, this model boasts its alarm function that can be easily set to remind you of what is surely too important to miss.