Top 5 Tips for Finding The Perfect Anti-Counterfeiting Solution
Wake up and smell…the counterfeiting problem!
Counterfeiting is not a recent phenomenon, and therefore it is no surprise that this menace affecting the business of diverse enterprises worldwide has grown to such wide proportions. Currently the counterfeiting market is said to have grown to an unprecedented level of close to $100 billion! A recent study by the International Trade Commission pegs the counterfeit market at handing trade worth $100 billion every year!
Counterfeiting has serious economic and social ramifications that can amount to job losses of close to 200,000 in a year. But apart from these macro level repercussions, what affects every enterprise at the micro level is the loss of reputation and image in the eyes of precious customers. And that is precisely why every enterprise must have a ready and robust anti-counterfeiting solution in place to ensure that their brand, image and reputation are intact and not manipulated by counterfeiters.
Top 5 tips for choosing the perfect anti-counterfeiting solution
Here are the top five tips that could make the job of selecting the right anti-counterfeiting solution much easier:
- Tip 1- Get a solution that focuses on the marketplaces where the worst abuses of your brand occur .
Find a solution that can monitor the global market for your product or service, be it auction websites, distribution sites, product sites or even rogue sites. Your anti-counterfeiting solution should assist you with data and information from any of these sites immediately after any violation occurs.
- Tip 2:-Choose your brand protection software only after considering the inherent strengths of the solution.
Your brand protection software needs to be foolproof and should be multi-layered for covert and overt handling of any counterfeiting.
- Tip 3:-Find a solution that can be easily customized to suit your specific industry requirements.
The concept of ‘one size fits all’ does not work while searching for an anti-counterfeiting solution. It is best to seek a solution that caters to your specific industry vulnerabilities.
- Tip 4:-Your solution should automatically monitor on a daily basis and provide you with alerts in real-time.
There is no point in sporadic searches that may or may not identify a nimble culprit who moves around to various locations on the Internet with the specific intent of avoiding detection. Therefore your solution should ideally give you information about any kind of violation to your brand or any counterfeiting incident related to your product on a 24/7 basis so that appropriate action can be taken to protect your enterprise and your product.
- Tip 5:- Your solution should enable the shutdown of violators.
It is imperative that your solution be sophisticated enough to not only find the violators of your product but also assist in the complete shutdown of their operations.
Before you opt for any solution, ensure it is SaaS based and suitable for your specific industry. Getting the right solution for your enterprise can be tricky. Hopefully the aforementioned tips will aid you in your search. Happy searching!
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