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Earning the trust of your prospects is the most important thing that you need to accomplish when doing any type of business. This is the only way that you can convince them to buy the products and services that you offer.

When doing business online, there’s no better way to earn the trust and confidence of your prospects than writing articles. Through this, you can help them by giving out useful information while you establish your expertise in your niche.

Here are some article writing tips to help you earn the trust of your prospects:

1. Skills. Writing articles that are perfect for online users require specific sets of skills. In order to produce the type of articles that will help you project professional image in the online arena, you need excellent writing, research, and proofreading skills. It’s also important that your grammar and spelling is perfect. You must know the best way to communicate your ideas in a very easy to understand manner. Your readers must walk feeling well informed and not confused otherwise, there’s no way that you can convert them to prospective buyers.
2. Let your readers know that you do understand where they’re coming from. These people will most likely to trust you if you can convince them that you understand their current situation. Empathize with them when talking about their problems. If you were once on the same boat, make sure that you tell them that. This will help you put your readers at ease.
3. Help your readers. This is the best thing that you can do to make sure that your readers will not soon forget about you. Strive to make each of your articles useful. Start by knowing how you can help your readers. I suggest that you conduct surveys. See if they’re going through difficult situations or if they need help in reaching their goals. Then, share a slice of your in depth knowledge and talk about your relevant experiences. Tell your readers the best, cheapest, and fastest way to solve their problems. Give them guides to empower them to do specific tasks on their own.  Doing all of these will not only help you get your readers to like you but this will also help in positioning yourself as an authority in your niche.
4. Get your prospects to sign up to your list. There’s a foolproof formula to get people to sign up to your list through your articles. First, give these people an assurance that you’re an expert in your niche and that you can provide them with useful information on a regular basis. Then, tell them that you’re not going to share their contact information and that they can opt out at any time. Don’t forget to offer them with something free like free access to one of your webinars or send them ebooks that they can download.

Do you want to learn more about article marketing? If so, click here: Article Marketing Techniques
Also – do you want to read more articles? If so, go here:  Article Marketing Secrets