Link Between SAAS And Mobile Marketing – TXT2GET
For too long the term software has been carrying negative connotations: Lengthy installations, multiple CDs, serials numbers that never seem to work, compatibility issues. That’s not even mentioning the countless hours and dollars going down the drain whilst these issues are occurring.
With too many companies, this is the only option for acquiring and implementing much needed software. These problems only exacerbated when the programs involved were for marketing. Traditionally, marketing software required ongoing support and interaction with the creators, slowing the process and upping the bill. Surely there’s a better way to do this?
There is. The solution is software as a service (SAAS). This method is unique as it eliminates the increasingly archaic traditional software process, by storing the entire application online. All of the content is hosted by the service provider, generally requiring users to only have access to an internet connection in order to access the application. That means no more pesky installations, no CD’s, no compatibility issues and plenty of saved time and money. Users simply register an account, login and go.
One text marketing company that has utilised SAAS from day one is TXT2GET. The solution they provide has proven to be a success for many companies both in Australia and in other countries. Emma McIver, the marketing executive for Telstra Clear New Zealand was pleasantly surprised by SAAS: “TXT2GET is very easy to set up and use – it almost feels like it’s too easy and I’m missing something.” Emma, like all of TXT2GET’s numerous clients, was able to create and launch an entire campaign without having to install a single file. Customers are then able to monitor and update their campaigns from wherever they may be, highlighting an added advantage for SAAS consumers, compatibility.
In the fast moving business world of today, it’s rare for marketers to be tied to a desk, instead utilizing a wide array of mobile devices in addition to traditional desktop hardware. But tailoring software to work on an endless number of devices is an expensive and time consuming process for developers and end-users alike. With SAAS though, all that’s required is a web browser, a basic piece of software which exists is one form or another for virtually every modern mobile device. SAAS allows seamless integration across all of these devices. Said Black+White CEO Johnathan Eele: “I was in Australia for two weeks and could just log into TXT2GET to check that the ads were running and monitor how many leads we have.”
Learn more about mobile marketing. Stop by TXT2GET’s site where you can find out all about mobile marketing and what it can do for you.
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