Defend Your IP from Counterfeits
Did you know that annual counterfeit and gray market sales amount to a whopping $300-600 billion? So why should someone else gain from your unique intellectual property aspects? It is time to value your IP and protect it to save your enterprise and its unique selling propositions. Theft of IP can pose a grave threat to any enterprise because it can tamper with your brand image, not to mention cause revenue loss. A patent or a trademark these days is not enough to protect your business, especially in other countries. Therefore when you plan to take your products to other countries, you need to have suitable IP protection to ensure your IP is completely safe.
Getting the Appropriate Solution
Counterfeiting is easy in some countries, where all that is needed are some product pictures and logos from your website to package the fake products just like the original. Although there are plenty of anti-fraud solutions out there, you need to employ the best possible IP protection software to ensure your business is not a target. Here is a checklist that can help you seek out the best solution:
- The aim is have a constant vigil on the global market and monitor counterfeit activity constantly. That’s precisely what your solution should be able to do. It should provide visibility into the counterfeit market in such a way that all suspects are identified immediately.
- Mere identification of the counterfeiter is not enough; the solution should analyze the type of counterfeiting committed and also prioritize the data that it receives.
- The solution should offer 24/7 continuous monitoring of this market because sophisticated counterfeiters are prone to going offline after a counterfeit attempt.
- The solution should monitor all kind of sites, be it auction sites, B2B or B2C sites, bulletin boards, etc.
- The solution needs to be user friendly and therefore needs to be intuitive.
- Your IP protection solution needs to be able to provide you with enough evidence of the fraud or tampering committed against your IP. This can assist you in your legal cases if you plan to take the counterfeiters to court.
- The solution should be able to take a snapshot of the website indulging in counterfeits of your products.
Protect your IP
Don’t let counterfeiting interfere with your rightful revenue margins. By investing in the right software you are sure to increase not just your revenue but also distributor loyalty and also safeguard your brand reputation.
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