Business Stationery and Brand Management
When you think “business stationery”, you’re most likely to think about business cards, personalised letterheads and envelopes. In fact, business stationery goes far beyond these banal items to open up a whole world of labels, rubber stamps, folders, and notepads. Not terribly exciting? Think of it this way: what does your business look like when you send out a generic envelope with a hand-scrawled address to your clients? Or when your assistant gives your customer a memo on another company’s notepad paper? Your business simply looks cheap. In every sense of the word.
Ongoing brand visibility is a challenge which every business faces, and business stationery like personalised envelopes can let you maximise your brand visibility on a daily basis. Rather than thinking of business stationery as something dull and pretentious which only huge corporations utilise, you should think of business stationery as a way to capitalise on the subtle details. Success starts in small doses. Some strategically placed business cards, or a timely with complements slip attached to your next delivery will give your business a solid, professional appearance.
Done correctly, elegant business stationery is the most powerful methods of direct marketing – and it requires little effort. Aside from bringing a finished look to your business, professionally printed business stationery can often say more about you than your website. In fact, only an uninitiated business would rely solely on their website for marketing. Strategically used business stationery says more about your business’s culture and attitude, as shown through the way you remember your clients and set a high standard of yourself through business stationery.
Make sure your business doesn’t get caught out using sub-par business stationery. Messy or uninterested business stationery can give the impression that your business simply doesn’t care enough about itself, let alone potential clients or customers. Well designed business stationery can help you make an impact from the very start, by consistently carrying your brand and corporate identity throughout every single business relationship.
Processing your request, Please wait....
