Business Card Printing: The Choice of Paper Stock
A great business card can easily overcome a poor offer or an expensive product, and bring in a considerable amount of orders. In fact, a well designed card can work effectively just by the design itself. The only thing that a great business card overcomes is incorrect target market. No matter how interesting and effective your card is, if you give it to the wrong prospect its no good at all. It’s like letting a size 14 fit into a size 10 dress. They would never fit.
Nowadays, there are a lot of innovations you can do to your business card to make it incredibly great and effective. Among them is the choice of paper stock. Different types of paper stocks are now available which you can use in your business cards. Each one of these types has its own characteristics and capabilities in improving your card’s look and functionality. The most typical type of paper stock is the coated and the non- coated stocks.
• The coated paper stocks – in today’s modern age in printing, coated paper stocks are commonly used by business card users because of the enhance appearance they offer. Coated paper stocks usually have a gloss, matt finish on both sides referred to as the C1s or the coated one side and the C2s or the coated two sides. Every time you will print with the use of coated paper stocks, the ink tends to stay on top of the coating finish as opposed to soaking into the paper. This gives the ink more gloss and much darker blacks. The result it an evenly coated and vibrant business card.
• The un-coated paper stocks– unlike the coated paper stocks, the un-coated paper stocks are usually under utilized since it is considered as a very ordinary paper stock. This type of stock has a matte type finish and available in different textures, colors, and usually have higher recycled materials and contents.
Your choice of paper stock usually depends on your need. But before you choose, you need to make an evaluation of the work you need to be done. Do you like to print in color? If your business card templates are to be printed in full color, you need a high quality and coated paper stock. Likewise, if you want to give your card a long lasting look, UV coating is needed. Therefore, you need to use a coated paper stock. But if you want to print your cards in a single or spot design, use non coated paper stocks. Remember though that the un-coated paper will absorb much of the ink that will surely leave a flat or dull look on your business cards.
In conclusion
Making the right paper selection can make or break your business card. Always ask your printer which paper stock is best to use in the kind of business card you want to produce. There are different ways you can use these coated and non coated paper stocks. Just make sure that you choose the right one that will perfectly suit with your business card theme and layout. Moreover, you have to make sure that aside the paper stock you choose will perfectly suit with your budget.
Remember that the choice of paper stock will great affect the success of your business card, so choose wisely.
This writing provides information and tips to the readers about how to make appealing business cards, try to check out this page for more eye catching and free business card templates.
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