Social Media become Optimizing different types of content
Though the fundamentals of SEO remain the same, search engine optimization is an industry that continues to evolve and change. With the growing importance of social media, user-generated content, universal and personalized search it is now important to create and optimize many different types of content in order to dominate the SERPs.
The Internet is changing to a more participatory, user-based social network where user-generated content is as important as traditional advertising messages. The impact of this change means your articles, blog posts, videos, podcasts, and other comments on the Web are critical sources of information about your company, your products and your services. This trend towards user-generated content and personalized search has given consumers a stronger voice and weakened the power held by advertising media. Ultimately, social media becomes an increasingly important channel to a Web site’s success and visibility to both search engines and people.
A few years ago search engine optimization focused on fine-tuning on- and off-page Web site elements to achieve better rankings in the search engines. On-page elements remain the fundamental building blocks of a solid SEO campaign but they no longer represent the whole story of SEO. With the rise of social media, it is more important than ever to create and optimize many different types of content in order to dominate the SERPs. The increase in user-generated content, and implementation of Google search personalization and universal search, has helped bring this about.
With the dawn of universal search by Google and others, marketers and site owners need to optimize their Web sites for a broad range of content types. This means creating content in every available media and vertical niche that is applicable to your brand. Compelling, in-depth and widely shared content will create more search visibility and Web site success.
Fresh content will become king. Fresh content will be required to bring repeat visitors and increase the odds that other users and Web site owners will want to share your content with their visitors, creating more backlinks. The benefit of encouraging social networking activities is an increase in your brand’s search visibility.
Search engine optimization techniques vary depending on the type of content being optimized. Two areas you can optimize content specific to social media include podcasts and Google Base data feeds.
At the moment, search engines use speech recognition technology to determine the relevancy of audio files. Speech recognition and extracting podcast content is essential for indexing content and making it easy to locate for users. One way to do this is to play audio snippets to determine the relevancy of the keyword terms within a podcast.
To optimize your podcast and ensure your content is easily found, promote only one feed. Optimize the audio file, and then optimize a landing page for each podcast episode in addition to your category page. Make your subscription information prominent and immediately visible to your reader on your landing pages. Create valid feeds and validate them with a feed validator tool such as FeedValidator.org or the W3C Feed Validator.
Your podcast should have a unique, keyword-rich title tag explaining the subject matter clearly and concisely. The landing page must contain a link back to your Web site. The publication date is important because this tag specifies the last time the feed was updated. Include image tags if applicable.
iTunes does not redistribute. Because of this situation we suggest building a separate feed for iTunes. You can three separate feeds, a media feed, a 2.0 feed and an iTunes feed. Include a transcript or a summary of the podcast on the landing page, depending on the podcast length. If it is short, you only need a summary reviewing the main points.
Optimizing Google Base Data Feeds
Google Base is a database where you can upload online and offline content for sale. Your items will include labels and attributes to help describe the content you are uploading, making it searchable for users. An attribute is a set of words that describe the characteristics of your items. You can enter multiple values separated by commas for any given attribute. Labels are keywords you use to classify or describe your item, such as products, services, and even a house for sale.
The items you submit to Google Base will go into the Base directory. Some items, depending on relevancy, might also go into the Google SERPs, Froogle or Google Maps. So the quality of your data is important if you want it to be found both locally and globally.
Google Base custom attributes allow you to optimize your feeds by specifying your own custom attributes. This means you can include additional information about your items. Unlimited custom attributes can be included in your tab-delimited bulk upload file. Detailed descriptions will increase the relevancy of your items. Relevancy is crucial to getting your items into the Google index and other vertical databases, providing more opportunity for them to be found.
Many who upload their data feeds to Google Base don’t know about the custom attributes feature. By learning how to use the custom attributes effectively you can gain a significant advantage over your competition because your feeds will be more successful than those of your competitors.
Another good way to gain a competitive advantage is to completely automate your Google Base data feeds. By automating your feeds, you ensure that the information uploaded to Google Base is up-to-date and accurate.
To automate your Google Base data feed:
- Connect it directly with your database with a process that pulls the most recent data once a day
- Submit a new bulk upload to Google Base on a regular basis
Note: Outsourcing this task takes about one day’s time for setup, and then it becomes automated. Resource for Outsourcing: Hudson’s Horizons.
It is important to review your site and content to ensure all of your content is being optimized and that you have a strong strategy to secure, promote and share fresh, relevant content as often as possible. SEO is more and more demanding as the parameters of optimization continue to broaden. It is a good time to consider outsourcing to a consulting firm or SEO specialist like Mr. Marketology. Outsourcing can be surprisingly inexpensive when you consider the time you will save and the expertise you will gain in streamlining and improving your SEO results.
Author Details: Writer, Jeff Beale, SEO Consultation provide you social Search optimization Services. They have vast experience in executing SEO consultation and search engine optimization Project.
Processing your request, Please wait....
