Postcard Printing: Making the Right Design Decision
A great and effective postcard is a mini-marketing strategy that is inexpensive to produce and creates a strong impact to people. It’s serves as a quick portrait of your business, telling people who you are, what you do, and how they can reach you. Postcards offer long term potential, too, because many people keep them for future reference and even collect them. To maximize their long term potential, it is important that your postcards are well designed and delivered to the right customers.
There are postcard printing companies today that can give you with the right design that will perfectly suit your business image as well as the needs of your clients and customers. On the internet, you can always ask for a sample to measure the quality of work of a printing company. Moreover, you can avail of the free downloadable templates from online printing websites. All you have to do is surf the internet and you will be immediately given a wide array of options that you can choose from. Aside from that, desktop publishing can also help you a lot. Right at the comfort of your own home or office, you can use computer programs and software such as the MS Office or Publisher in making your own postcards.
If you truly want to utilize the design templates available on the internet, you can start with the pre-designed templates. As you have read earlier, there are available templates on the internet that you can download for free. With the aid of the internet, you will be given unlimited details and information about the layout, dimension, safety zone, and the bleed. Then, after you have downloaded the template you can now start editing it to the required setting that you want.
You can find a good inspiration in the postcard samples available in designing your own post card. However, before you make your own post card design, below are some tips that can guide you in making the right design decisions:
• Postcards have different sizes that you can use and these include the mini postcard, regular or the standard postcard, half page postcard, large postcard, full page postcard, legal postcards and the tabloid postcard. Mini sized postcard usually measures 2.75 by 4.25 while the tabloid postcard has the size of eleven by seventeen inches. Always choose the right size of postcard that will perfectly suit your business requirements.
• Always make your post card design is unique and one of a kind. Always design and create a postcard like you have never done it before. If you think that you do not have what it takes to design and create a postcard, hire a professional postcard designer. Either way, always think with caution when it comes to the design or content of your postcard printing. Moreover, carefully choose the image that will incorporate in your card. Make sure that it matches the image that you want to convey to your prospects.
• There are some postcard templates available on the internet which does not come with designs. These templates are actually application files in which you will be given the predefined guidelines and as well as the specification for safety, trimming and especially the bleed.
• Use only the best and high quality paper stock for your postcards. Be sure to use a thick paper stock to make sure that your card will withstand all the harsh elements that can damage it.
This writing provides information and tips to the readers about how to make appealing postcards.
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