Interflora boost online sales by 68% thanks to improved website
Through the use of online marketing techniques, Mother’s Day sales have increased by 68% in 2009 compared to the previous year. Consumer trends world wide indicate that people are shifting towards the convenience of online shopping as a preference to shopping in actual stores. Interflora South Africa has improved their site to match this trend and make life easier for valued customers wanting to shop for gifts.
“We realised that the convenience of ordering flowers online adds value and is a big benefit to our services, but our website and online facilities were in need of improvement,” says Sharon Louw, CEO of Interflora South Africa. “We wanted to transform Interflora.co.za into an easy to use, informative and exciting site. We are well on our way to achieving what we set out to do.”
Online shopping is a convenient and quick way of purchasing gifts and services. Functionality such as search facilities on a website help customers narrow down the choices available to them and find exactly what they are looking for. Delivery services add to the convenience of online shopping because the customer need not leave their home or office when making a purchase, and are guaranteed delivery at the appropriate time and location.
The changes made to the Interflora website include better usability and user-friendliness, search engine optimisation and an extension of their existing catalogue.
One of the major concerns for many online shoppers is worry over online payments. The Interflora website has ensured that site visitors can purchase flowers and gifts online using a completely secure facility, eliminating the risk and worry of credit card fraud.
Additional information about Interflora South Africa, as well as their services has been added to the website. Visitors can now enjoy reading information about flower care, meanings linked to different types of flowers and occasions for sending flowers. Other information featured includes details about delivery and customer care, because customer satisfaction is Interflora’s primary concern.
http://www.interflora.co.za – Interflora South Africa are an online florist providing a guaranteed flower delivery service to South Africa and internationally through their website.
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