Social Media Marketing Tools For Individuals & Companies
Social media marketing tools are no more optional today than being on the networks is – it is something that just has to be done. In the old days, it was enough to hire a staffer and start engaging customers and throw in a few promotional messages here and there. But these days, with a massive flow of information and huge numbers of followers, it is virtually impossible to maintain relationships without a handy tool or two.
Just like there’s an unprecedented boom in the number of consumers who can be reached via the networks, there’s also a boom in the tools available. There are web and desktop based tools for integrating all the networks into one panel and a single login, so that one message can go out to all the networks. Others simply monitor and track all the accounts across all networks.
There are free ones and ones that are designed for the enterprise level customer. Others have built in systems for tracking responses and measuring metrics for analysis and ROI. Some are platform specific, and some even offer multi-language support.
Picking the right one has to be based on several things like the company’s size and the size of the team, not to mention the budget for the campaign. An enterprise level operation with an active team dedicated for the networks will need a solid tool like Spredfast. It is an SMMS aka a social media management system which offers a unified login for all the accounts and networks and supports an enterprise team.
A message just has to be typed out once, and Spredfast will customize it for each network before sending it out. This ensures a bit of a distinct personality for the company on each of the networks, while team members don’t have to go about replicating the work. It helps that this tool is capable of measuring metrics and providing an overall ROI for the entire team’s efforts for all networks combined. Hootsuite is another choice that can fulfill most of these functions, but without the bells and whistles.
For small companies or individuals who just need one login to track all the accounts in a central dashboard, TweetDeck is a fine choice. On the hand, if a team of users wants to share a single account, CoTweet is the best tool to manage this kind of setup. It can track the activity of each member separately even when all are working on the same account.
Choices side, social media marketing tools are absolutely essential for those who don’t wish to let the growing volume of friends and followers drown out individual relationships. Use a tool, and it becomes possible to filter out the noise while responding to mentions, send messages to all networks with very little effort and gather response data. Company and brand names and keywords can be tracked separately and responded to in a timely fashion. The bottomline is that there is nothing optional about using a tool for social media, at least not for those who want to see continued growth on the networks.
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