Guide to Hiring a Toronto SEO Copywriter
One of the most difficult things to do with copywriting is to find the balance between making sales and optimizing the page for the search engines. This can even be difficult when you hire a Toronto SEO copywriter. It’s not easy to find a copywriter that has a good understanding of how to write copy that will sell and can also optimize the copy so it ranks well in the search engines.
What Will a Bad Copywriter End Up Costing You?
It’s very important that you hire the right talent. If you hire a bad copywriter, they’ll do either one or two things. They’ll either produce sales copy that converts but doesn’t really rank well in the search engines or they will write copy that is optimized for the search engines but performs poorly when it comes to converting traffic into sales.
If the SEO copywriter doesn’t do a good job optimizing your page, it will hurt your rankings for that page if you’ve been already ranking in the top listings for a specific keyword. A well optimized page with sales copy that doesn’t convert will also cause you to miss out on bringing in profits that you’ve already been making from your rankings. For some businesses, this can cost thousands of dollars in lost sales.
What Can a Good SEO Copywriter Do For You?
An experienced Toronto SEO copywriter will be able to strike the perfect balance between great sales copy and well optimized pages. A good copywriter will make sure that each page includes the right header tags, title tags, and the best keywords. Not only will the sales copy include the keywords, they will be used in the best way to convert visitors into sales. A good copywriter will be able to write copy that sells without building it around the optimization.
While ranking well in the search engines is important, your main goal is sales. For this reason, all the technical details have to be taken care of, while the sales copy is designed to convert whether you are looking for sales, leads, opt-ins, or giving away free trials.
When you hire a good Toronto SEO copywriter, you will be helping your business immensely. For example, if your sales page is currently converting at 1%, you are basically making one sale for every hundred visitors. If you have 3000 visitors to your site each month, you are making approximately 30 sales per month. Now, when a copywriter raises that conversion to 3%, you have essentially tripled your sales and your profits without working to increase the traffic.
Hiring a good copywriter can help your business immensely. Let’s say that your page is converting at 1%, which is pretty much 1 sale every 100 visitors. If you’re getting 2000 visitors per month to that page, you are essentially making 20 sales a month. However, if the copywriter manages to bring that conversion up to 3%, you have basically tripled your sales and profits from the same traffic.
A good SEO copywriter also understands the importance of analytics, especially when it comes to SEO. Testing can reveal at what point visitors are leaving and what different elements can be used to help make improvements in the conversions over time.
In conclusions, a good Toronto SEO copywriter will know how to optimize your pages for the search engines, while effectively selling to visitors. Because this task is not an easy one, there are just a few copywriters that do this type of work well. If you want to get the best ROI from your marketing efforts, make sure you invest some money in a good copywriter.
Before you hired a Toronto Seo Copywriter take a look to my great samples and see the results
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