Maximize Your ROI with the Best Brand Protection
Eleven percent of the world’s clothing and footwear are fakes! Luxury product manufacturers suffer the most, with counterfeiters targeting their goods by copying their packaging, logos and sometimes even targeting their distributor channels. Why should your brand suffer because of such illegal activity? Why should you let someone else walk away with your hard earned revenue and, moreover, lose customers’ trust?
The Anti-Counterfeiting Trade Agreement has recently been backed by President Obama. In a speech in March, 2010, he illustrated that it is a main focus area in the government’s policy against counterfeit goods, saying, “our single greatest asset is the innovation and the ingenuity and creativity of the American people…But it’s only a competitive advantage if our companies know that someone else can’t just steal that idea and duplicate it with cheaper inputs and labor.” So even as government agencies and some trade associations battle it out against global counterfeiting, the onus is on you to safeguard your brand. Your anti-counterfeiting and brand protection solutions need to be tailor made to suit your business needs.
Protect Your Product from Brand Counterfeiting
So how does one go about looking for a solution or software that can provide adequate brand protection and also ensure action against the perpetrators of counterfeits? For starters, it is important to employ a brand protection solution that will provide you with:
- Easy deployment facility, owing to its SaaS offerings
- 24/7 visibility into gray market activity
- Sales, marketing and channel management with greater effectiveness
- Reports on any kind of counterfeiting that could affect your brand
- Identification reports of the most counterfeited products to enable you to retool your design process
Enhance Your Brand Protection Strategy
To further enhance the actual effectiveness of brand protection solutions, you need to ensure that you have a:
- Multi-faceted brand protection strategy in place
- Brand protection plan that follows a holistic strategy to ensure complete protection to your brand from both a marketing and a legal standpoint
- Protection strategy involving continuous internal monitoring and analysis of your supply and distributor chain
- Way of constantly measuring the effectiveness of your anti brand counterfeiting efforts
Most importantly, the brand protection solution you choose should essentially be cost effective. Only when your brand gets the protection it deserves will you be able to actually enjoy the fruits of your brand, i.e. maximized ROI for your business.
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