Shanghai Watch
Shanghai Watch Industry has 200 kinds of movement, from the most basic functions to more complex time-seconds tourbillon and chronograph everything. Height of R & D, Technical Department to the average monthly rate of 1.3 new movement forward. “To some extent, we are forced out.” Shanghai Watch Industry in current circumstances, although the application for a patent, but he did not have the energy and imitation by court. However, by 2003, profits had increased to 26 million yuan, but Shanghai is still not off the table business at hand replikate uhren.
There are dozens of shareholders Mo Shida’s business need for lack of money, requiring Shanghai Watch Industry must ensure that their investment returns. Three years beginning in 2001, the Shanghai Watch Industry splitting all the profits, “and must be in cash.” Shanghai Watch Industry is “stuck” in the OEM mode. Movement of 40% to 50% of the profit margin is much higher than into a table, and without too much investment, do not take cash flow, repayment period shorter than that into the table. All this mean for the Shanghai Watch Industry “safe.”
Business into a table plan was shelved again. “Shanghai is a precious watch the brand history of the brand, it is absolutely necessary, but how to fight, is a problem.” Ni Haiming said. He was always afraid to act rashly, the shadow of debt plagued him for several years. “Since 2000, the first three years, splitting the profits of all, three points off the second half to a third some three years off.” No one will wait for Shanghai Watch Industry breath, and then offer a chance. Market channels are shrinking. Prefer the traditional channels of the Swiss department store brands, the Shanghai Brand watches pitiful shrinking corner of the counter. Slotting allowances and rebates for high rate of Ni Haiming unbearable replika uhren.
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