The Direct Mail Power of Postcards
Postcard marketing is a direct mail type of advertising. It is sent directly to your target market and is expected to create a direct response from them. That is why it is called direct mail marketing.
Businesses, large and small, can both benefit from the long and short-term marketing power of postcards. No matter what type of product or service you offer, you can conveniently and cost effectively promote them through post cards. What’s great about this card is its ability to attract attention effortlessly. This miniature billboard is send without the need for an envelope, immediately revealing the amazing images in front and text message at the back. And because it is small, it doesn’t cost a lot to mail, allowing you to save a bundle in your budget.
You can look at other postcards to get ideas on how to structure your own card. Read the message in each card and take note of their design. Determine which grabs your attention immediately and make that as a good basis on how to design your own post card. Be sure to keep the well written cards tucked away safely and conveniently so you can quickly retrieve them when necessary.
When you are ready to create your own postcard, here are pointers to help you in making the right decisions:
1. The length of the post card campaign. This refers to how long your campaign will last. The length of the campaign will actually determine the number of post cards that you need to order and when you will order them.
2. The expected result. You need to focus on making a strong call to in your post cards. Your message should be enticing enough to compel your prospects to make an action at once. Of course, you need to tell them how to reach you when they are ready to talk to you. Be sure to give your prospects several ways to contact you—through telephone, email, fax, or mail.
3. The size of the post card. Sticking with the standard size of postcard printing can cost you less in printing and mailing them. But although a larger card can cost more, it can create more interest and generate better results.
4. The mailing list. If you have your own database, be sure to update your list regularly. If there are duplicate names, be sure to remove them. If you rent the mailing list, be sure to get it from a trusted source.
5. The label and the stamp. Keep in mind that labeling and stamping each of your post cards can take hours to complete. It may be wise to have a trusted person to do it for you. There are also printers who offer mailing services in addition to printing. Be sure to ask your printer about this option beforehand.
Be sure to carry out a test campaign before launching a full scale post card campaign. You can consider sending a small sized post card to a certain group of your target market and another larger card to the same group. Whichever turns out to be more effective in acquiring calls and sales, then use that particular size of post card. The other size can be use used as a tester to another market or as sample cards.
This writing provides information and tips to the readers about how to make successful postcards.
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