What is Search Engine Marketing?
Search engine marketing, or SEM, is the whole range of marketing and advertising techniques a website will use to improve their ranking within search engines. This is not one practice or set of steps, but can include several different marketing techniques. The most important element of any website’s SEM is effective SEO. Other techniques within SEM include various types of online advertising, and marketing schemes like viral marketing or affiliate marketing.
A company’s SEM plan is their way of using marketing to attract visitors. Any web-based company will want to devise a plan depending on their budget, amount of time, and the image they want to project. The company will then set up a plan and change the plan around depending on which techniques work and which ones don’t. More information about specific advertising and marketing techniques is outlined in a later chapter.
A company that wants to use SEO will probably already have a short-term and long-term marketing plan for the website. The company will create goals for their site like “increase search engine traffic,” or “increase overall traffic,” and then will plan out several ways to achieve those goals. This is the SEM. If a company wants to boost overall traffic to a specific website, there are several ways to accomplish this goal. One way is to use SEO techniques to increase the ranking of the site in search engines. There are other paid or advertising-based methods that company could use as well, such as online advertising.
In general, a good overall SEM will include several different techniques to try to increase visibility for a website, but this is dependent on the company’s time, talents, and budget. If a very small company doesn’t have the cash to pay for advertising, perhaps they’ll concentrate on SEO until their cash flow improves. If a large Fortune 500 company wants to increase visitors, their SEM will include SEO techniques and an overall marketing blitz that includes paid online advertising, paid offline advertising, and more.
Clearpath Technology Search Engine Optimization company based in New Delhi, India provides private label SEO services for hundreds of agencies based in USA, UK, Australia, Amsterdam, Canada, and other countries. Dedicated 24 Hours Support.
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