Some Tips for Getting Traffic
See how you can go about increasing the number of people visiting your website without paying a fortune for a marketing company.
It is the holy grail for a business website – increasing the flow of traffic to a website, but without spending the advertising budget as pay per click.
Everyone is trying to, but not everyone has the time and even do the basics and does not imply a little knowledge and effort. The sites are doing well is certainly going to get much more traffic, and therefore we expect new businesses, which are not.
Here are some tips on how to ensure your site at least get basic traffic driving methods appropriate:
1. Keyword Optimization
It’s a bit of a balancing act as if you include keywords too often in the content of your site and the content is created to promote your site, you may receive a grade of ‘spam’ search engines.
Search engines use algorithms to decide whether a site is useful for users or not and many keywords will greatly affect this.
It’s a good idea to use synonyms of keywords and slight variations. For example, if a keyword for your site is then also use bicycles bikes, cycles, cycling, biking, etc.
2. Header tags
More weight is given to the page headers (h1 tags), for example, headers in the headlines page and paragraph. Link words is headed by keywords. So, using something to do with bikes again, if you have keywords “bicycle helmets, safe cycling” a head would be “safer cycling with bicycle helmets.”
3. Links from other sites (new link)
Try to make sure that if you want to put links in directories and other sites, these sites have good Google Page Rank (PR), as it has in its favor their own sites. A range of PR4 and above what you should aim for.
The Google Toolbar PR will help you identify a site and if you do not have it be.
4. Write a blog
Of course, if your blog is fascinating and fun it can get a large following that guarantees traffic to your site interesting … but in all likelihood will not be the case! However, having a blog on your website helps create links, and cool links to key pages. A regularly updated blog also means that search engines will give a good “report” of your site (or at least better).
5. Copywriting
When writing content for your site, try to aim for a keyword density in the back about 1 to 5%. Looking to incorporate some key search terms and a few minor support search terms. Also try to think of headers and sub headers and get the odd key word in this, as more weight to search engine spiders (see point 2).
6. URL
When creating pages, and thinking in the direction you are creating, if you’re designing a site for the first time, try to incorporate these keywords and then match these placed in the meta-data page.
7. Pages with keywords Match
Trying to create at least one page for each keyword phrase you want to search primary target. For example, again using the idea of bike shop, if you sell a large number of bike lights, which no doubt would like a page dedicated to them.
8. Golden Rule
The world of SEO and search engines use algorithms to evaluate the quality of a site is constantly changing. There are only two things that SEO experts generally agree and always worth considering when looking at your site.
Cool, useful, relevant content is important and entry links to your site from others are even more important.
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