Leaflets Printing and Business Cards Printing for Modern Use
Not all advertising is done on the internet, you know – not even today, when almost everything seems to be online. There is still a very definite place in the business world for leaflets printing or business cards printing services – two of the oldest and most trusted bastions of customer and business to business marketing.
Let us begin with the business card. The business card will never go out of fashion, no matter how much we have progressed with online marketing. The upper echelons of all company management structures never change, and never will change – and these people expect to see business cards. It is a matter of common courtesy, which in business is everything; and a matter of tradition. Business cards printing is essential for all upper level client meetings and business to business meetings. It is essential for ad hoc business sharing and for operating properly at trade fairs.
A business card says so much about a company that it is worth saying a few words about design and style. Unlike leaflets printing, which can take almost any visual form and still be of use, printing business cards requires an expert eye and some very important advice. Never clutter and never over reach! The best business cards of all are printed on good quality card stock, in a nice font, and say very little: a name, an email address, a phone number and the name of the company. What else is there to say? People who get tempted to include photos and flashy art work on their business cards are spending money on the wrong things. Remember – clear and simple wins the race.
So – business cards printing is all about keeping things simple. What about leaflets printing? Well, it depends on what the leaflet is being printed for. Here again you would do well to take advice from the professionals – but at least a leaflet has more space on it, and in it, and so can contain some artwork and some photos if you want. Follow the same golden rule as printing business cards and you will not go far wrong: do not include too much, keep your eye on what you are trying to promote or sell and leave everything else out.
The purpose of a leaflet and so the purpose of leaflets printing, is to draw the attention of a customer to a particular event, or service, or location. It is not (or at least it should not be) to explain everything your business or company does. You should have both a website and a brochure for that. In the same way that business cards printing require you to stick closely to a small block of information, so printing leaflets asks you to be very clear about what you include and what you do not. Do not list anything your business does that is not directly applied to the service you are advertising with your leaflet. Keep it simple and you will keep yourself happy.
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