Web Designers – Do They Really Know How Many Pages A Website Should Contain?
Traditionally web design companies have designed and developed websites for their clients. These days most business owners want their websites to be found via the main search engines Google, Yahoo and MSN/Bing. Unless they are prepared to contract the services of a specialist internet marketing company with excellent search engine optimisation (SEO) skills, they expect their web designer to get them high rankings on the major search engines. Web designers however are generally just that, web designers. Some may have a rudimentary knowledge of SEO techniques, but very few are experts in this field and don’t achieve the results for their clients that there clients expect.
Obtaining first page, much less Top 3 rankings for keywords on Google for example, in competitive industries is difficult, time consuming and expensive, and can be a waste of money if not done effectively by true experts with a history of consistent success.
When deriving the number of pages that a new website should contain, the typical web designer will say “the Home page plus pages About Us, Contact Us, Testimonials, main Products and/or Services, Prices, and perhaps Our Partners, Privacy Statement etc.”
On the other hand, an experienced internet marketing company with web design skills will derive the number of pages by first agreeing the number of keywords their client wants to be found for then lay out a plan of the number and type of pages required where the focus is on one or two of the keywords only per page. In determining whether a page can be successfully optimised for one, or for two, main or root keywords the internet marketing company will take into consideration numerous factors including:
- The extent of competition for the keyword as determined by the total number of results returned for the keyword search
- The link popularity of the websites in the Top 5 rankings ie how many inbound links from other quality websites does each top ranking website have as this is a guide as to the degree of difficulty there will be in out ranking these established websites
- Which of the top ranking websites have keyword rich domain names as this contributes to their ranking success
- How many directories, and which directories, appear in the 1st page search listing results – directories are popular, have a high link popularity score, and can be difficult to dislodge in the ranking
Considerable expertise will need to be applied by the internet marketing company in deriving the number of pages that will need to be optimised for the agreed keywords, to give their client the best opportunity of success against the objectives set for their investment in the new website. Once they work out the number of pages required to be optimised based on their experience and expertise, they add in the non-optimised pages like Contact Us, Pricing, Privacy Statement etc, to end up with the total number of pages on which many will base the price of their service.
Internet marketers and web designers in Perth, PositionMEonline, entered the web industry ten years ago as a specialist SEO company. After pressure from their clients who said “you are getting us the results on the search engines we expected from our web designer and didn’t get. We want you to look after our web so please will you provide a web design service.” It took PositionMEonline two years of frequent requests like this before they set up a web design division of their business. For expert advice in any aspect of internet marketing, SEO, SEM, social media or web design, contact web designers Perth and search experts at www.PositionMEonline.com
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