Is It Worth to Spend All Month Wage for a Wallet?
Many people think it is worth to spend much money to buy a wallet because wallets can reflect the identity of people. That is, a symbol of
wealth. While others have opposite opinion, they think it is not necessary to buy a wallet spending so much money. Most of them believe that
wallets are a kind of bag, the only value of them are putting money and deposit money provisionally.
Each opinion has its own reasonable supports. Both of them are considered some aspects. But they are not considering this issue completely. As
far as I am concerned, it can’t definite to say whether worth or not about this topic. It depends on the values of individuals and the
environment they lived. The former is a basic and important factor, which direct affects the behavior of consumers. While the latter is an
indirect factor, it is an additional factor that affects consumers in some special situation. Sometimes, decision making may be affected
hugely.
First and foremost, we discuss the values of individuals. It is obvious that thinking dominates the behavior of individuals. If consumers
believe that the only usefulness of wallets is its use-value, there is no sense to spend all-month wage for a wallet. Buying an ordinary
wallet with cheaper price is enough. If consumers think wallets are not only a kind of bag, which have use-value, but also a work of art. They
may be willing to pay all-month wage for a wallet. For this part of consumer, it is worth to spend all –month wage to buy a favorite wallet.
Secondly, let’s analyze the environment. Here is an example. A is a white collar, who works in a big business company. The work environment
is good. All employees are wearing slap-up clothes and they pursue the high quality of life. In order to be friend with them and not be looked
down upon, A has to buy a wallet which is top quality. In this situation, wallet represents status. It is matching to the identity of person.
In order to adapt to the environment and live a high-quality life, it is worth for A to buy expensive wallet. From this example we can see
that the environment individuals lived would have a huge influence to consumers’ behavior.
As for the company, who sells wallet, there are some suggestions. Creating new style of wallets to attract more consumers. It means the
company needs to pay more attention to its art layout so as to improve wallets artistic value. What’s more, providing high-quality products
can remain customers and improve the fame of company. Last but not least, focus on sophisticated market. Satisfy the demand of consumers and
provide a unique experience to customers.
If companies take action to do all suggestions that mentioned above, there would be more individuals, which believe it is worth to buy a
wallet using a month wage.
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