The Strong Tool For New Business – Promotional Products
The promotional product industry is sometimes overlooked by smaller companies with the idea it is just for big corporate companies. This is far from the truth as there are many different ways promotional products can be used by companies of all sizes for new business generation. New business generation is vital in the growth of a business and sometimes especially in today’s economic climate new business generation can be tough. Clients need an extra push to purchase a product or service. One way to give this extra push to acquire new business is with the clever use of incentives schemes.
There are many ways promotional products can be used as an incentive to acquire new business. What makes promotional products so effective is that the gift which is branded with a company’s logo or advertising message continues to act as advertising long after the receipt. The advertising not only reached the candidate but anybody in the vicinity of the product. Also if the gift is picked up by another person, perhaps a colleague or neighbour, then this further broadens the scope of the advertising message.
Give a promotional gift to the first 500 customers that sign up for a product or service. This not only puts the pressure on to sign up there and then, but also gives more incentive to sign up in the first place. Perhaps an executive gadget or corporate pen is good for this campaign.
You could offer a promotional gift to anybody that signs up for a newsletter. This will then give you a solid data list for future promotion. Targeted data lists have a good conversion rate and are essential in generating new business. An online presence is vital in today’s corporate world, what is difficult is effective newsletter generation to potential customers. The small promotional gift acts as a sweetener and not only increases the chance of sign up in the first place, but also the chance that the newsletter will be read in the future.
You could offer a “free gift” if a customer spends over a certain amount. This is in incentive to increase the average order size. Try to make the gift worth while to the customer and something they might desire, this will encourage them to add that last product to their shopping basket to obtain the extra freebie. In their eyes they may be getting a bargain, in yours an increased bottom line.
Have a promotional week to celebrate a corporate anniversary. You could give a free gift with every purchase. Everybody likes to receive something free, and at the same time you could be promoting the strength of your business by celebrating for example your tenth year trading anniversary. This not only highlights the strength and success of your company to the customers, making them have more trust and confidence in the future, but also encourages them to purchase something from you in that week.
There are many clever uses for promotional gifts that will aid in product sales. It is vital for business to continue to try and use different methods to acquire new business. It is new business that helps a company grow and become a leader in their industry.
Liz Logan is the manager of Phoenix Corporate Gifts. Writing on Corporate Gifts and Promotional clothing is like a passion to her. She has written many articles published at well know websites and blogs on promotional marketing.
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