SEO Optimization – The Quality Of A Link
How do you determine the quality of a link on SEO optimization? It is a hot subject in the world of SEO. Whether you want to buy a link, do some link exchange operations or link bait with specific targets, you need to know what you are going to get. Two links on two different websites will never have the same quality. Besides that, even two links on the same website are different.
The trust of the linking website
When you get a link from Cnet.Com for example, your website automatically becomes important and relevant. The trust of a website cannot be calculated precisely, but you can estimate it through a few factors – traffic, page rank, inbound links or age.
The anchor text
The anchor the text comes through counts a lot, especially for targeting a specified keyword. It also helps with positioning your website in the proper sphere of relevance. The sphere of relevance is important when you want to target a particular keyword on an internal page, optimized for it only.
The position of the link
An editorial link is located in a paragraph from an article, which is usually in the content part of the web site. It is way more important than a site wide link in a blog roll or a footer. This is why link exchange offers may not be the right idea. There are some links of a null quality if they are not carefully placed.
The relevance of the linking website
The relevance of a website is a theoretical concept. It is hard to determine it through an empiric indicator. It is very similar with the trust. Generally, you can figure out the relevance of a website if you navigate through it a little. You can call it a news website, a SEO blog, an IT online shop or so on. Most likely, search engines will consider it the same. The relevance is defined by the links network of the web site. Obviously, who will place a link towards an IT online shop, if not other shops or websites in the same sphere of relevance?
The age of the link
The age of the link doesn’t matter too much. You have minimal control over it, so getting some fast links shouldn’t be a priority. These days, a lot of websites are dynamic and roll their contents and links very fast, how can a search engine take in consideration the age of a link? It can disappear just a couple of weeks after its first post. A search engine is always thinking about the users. Whenever you search for a trend, such as “financial crisis”, the search engine will show you the web sites with most high quality links towards them. The ones with old links are left at the end. Taking the age into consideration would be equal to stepping over the self preservation and netiquette rules for a search engine.
As a short conclusion, links are very important in SEO optimization. Take each link into consideration and remember the old saying – quality is above quantity.
Hugo Dixon thinks that you won’t achieve success in website promotion without Search Engine Optimization. Only Seo Service provided by his Seo Firm can help you.
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