How to Launch an Effective Marketing Campaign
The success of an Internet marketing initiative depends on the marketing campaign. Who were the customers or the audience base for which a campaign was launched? When was it launched? Why was it launched? And the channel through which it was launched are the key parameters which can decide the fate of an Internet marketing campaign.
The success of an Internet marketing initiative depends on the marketing campaign. Who were the customers or the audience base for which a campaign was launched? When was it launched? Why was it launched? And the channel through which it was launched are the key parameters which can decide the fate of an Internet marketing campaign.
There are various set industry standards for the type of campaigns. For Example, success of an E-Mailer campaign can be determined if it generated 10% leads. To put in simple words if 100 people were sent an E-mailer promotion, 10 responded for more information. However, this might not be enough to support the business continuity. For businesses they would be more interested in the next step, which is how many of these leads were converted into opportunities or actual customers. Definitions and scales might differ from company to company or even industry wise. However, more or less a business’s ultimate goal remains the same viz. to gain more customers through Internet marketing campaign.
Internet marketing campaigns meet a dual purpose – gain new customers and instill confidence about the brand to the existing customer base. Effective campaign must take into account the needs and aspirations of the audience. For Example, what were some of the major flaws in the last product release? If they have been met, pitch the new add-ons and try to up sell and cross sell. Generally, a good product or service is like a hot cake. If it’s good enough people will buy it through word of mouth.
Not all campaigns are suitable for E-mail marketing and neither all are to be carried on Twitter or other social media sites. As a thumb rule product based campaigns should be marketed through E-mail marketing campaigns. If you are a services company like a telecom operator or cleaning service provider etc the better option is to sell your services through social media. People like to talk online about the services they took and would take in future. Businesses have better chances of gaining newer customers through social media marketing.
Another important aspect about launching the campaign is its timing. Adhere from weekends and holiday seasons – Christmas and New Year especially. Wait a minute! Do I mean you should neglect customers on the peak of festive season? No! Chances are that potential audience would either delete your mailers without reading or not read at all once they are back from vacation or they return when the vacation has already ended.
The point Is to market services or products not on the moment but well before that. Give them a chance to make an informed purchase. After all everybody likes to be with their friends or family in a festive or weekend break. Therefore maximize your chances of hitting the target by initiating campaigns on weekdays. If you have been wondering on the strength of Internet marketing campaign so far I’m sure you would have been able to realize it by now. Act Now and realize more profits through Internet marketing campaigns.
Resources:
Find Brandon Sheley at his blog: http://www.BrandonSheley.org or in his General Forums: http://www.General-Forums.com
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