An Overview Of Search Engine Optimization
SEO is one of the best and cheapest ways to get targeted leads. Targeted traffic is key to the success of any business with online presence. Without traffic, web presence is all but pointless.
What is search engine optimization?
SEO uses keywords that are common to the specific type of website. Keywords are the common phrases consumers use when looking up specific businesses or information via sites like Google. These can be one word, or short two- or three- word phrases. Optimizing a site places these keywords throughout an article or webpage to make it more visible to the spiders and searchbots sent out to research the website.
How does it work?
By using keywords, search engine optimization places the website in front of people who are actually looking for that information, business, or product. A website may use one keyword or various keywords depending on what is common for searches. Good keyword usage will make the site more visible to consumers looking for what a business has to offer.
Keyword usage can be overdone. Search engines view websites with more than 7% keyword density as being spam, and they do not allow these websites high rankings. The optimal keyword density is between 2% and 3% of the total words in the article. Quality SEO will provide adequate keyword density without going overboard.
How does it cheaply generate traffic?
The more visible a business is the more targeted leads it generates. Because many people use sites like Google to find businesses and information, search engine optimization can put the website directly in front of people who are looking for a specific product of service. By doing so, SEO increases the visibility of the website and, as a direct result, generates targeted traffic.
Generating traffic through SEO does not have to be expensive. Many writers are able and willing to write SEO page content for a small fee. Because it is a matter of writing appropriate content with keywords and phrases scattered throughout, businesses do not have to pay out a lot of money to have it done. It is a quality, inexpensive way to generate targeted traffic to a website.
If you would like more information on SEO, check out the #1 Dallas SEO consultant at RJD International Search.
Processing your request, Please wait....
