Facebook eCommerce Solutions
Within the retail world, there is lots of hype about Facebook integration. Social media marketing, in common, has become an necessary component of the marketing mix for most eCommerce marketers. But, are there any superior Facebook eCommerce options out there to serve that need? I was asked this question by a friend who runs a tiny eCommerce operation selling musical instruments. I believed I’ll give a list of solutions I’ve recently come across in this blog. These are listed in no specific order.
Payvment – This service launched late final year combines PayPal’s new Adaptive Payments APIs and company’s existing shopping cart service. Payvment claims they are able to add ecommerce functionality to regular internet pages with a single line of code. Users can search and purchase from a number of stores on Facebook after which pay for every thing having a single checkout making use of PayPal.
Off the Wall – This service, also launched late last year, permits Facebook users to purchase merchandise directly from a brand or user stream without leaving the Facebook atmosphere. Brands and retailers can post an item for buy as a status update to their Facebook page. Users can buy the product straight from their live feed, news feed or the brand’s wall. They can also share with their close friends as well as the ecommerce functionality is maintained across Facebook.
Fluid Fan Shop – Fan Shop creates branded shopping experiences directly into a tab on Facebook fan page. The resolution enables integration of wealthy editorial content material and enables users to add items to shopping carts devoid of leaving Facebook. The answer claims to give “an exclusive and engaging encounter that increases fan base while driving transactions”.
Social Shop – This remedy offered by Big Commerce is often a Facebook application that permits merchants to sell their items via Facebook. A “Shop” tab is displayed on Facebook fan page that lets fans click on a product to buy it from merchant’s eCommerce web site. Obviously, goods also can be shared through Facebook news stream. Not being in a position to complete transaction on Facebook is usually a drawback of this resolution.
Alvenda – They claim to be the only distributed commerce network. In simple terms, they enable prospects to shop wherever they happen to be devoid of visiting merchant’s site. Buyers can shop with their pals and they aren’t required to leave Facebook to purchase something. Users can also add an item to their wish list and share it with their pals.
Merchant Application – SortPrice’s Merchant Application enables merchants to port their product catalogs to Facebook. This application leverages technologies put to use by SortPrice’s comparison engine to create confident the item data is kept as much as date. An integrated Wishlist makes it possible for Facebook users to save goods and share with buddies, which gets posted on the news feed. Items are linked back to merchant’s eCommerce store.
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