Social Media: Why and How to Implement in 2011
In 2011, social media will kick into high gear so hold onto your hat. If you don’t have a social media program for next year you are behind the curve. Start immediately to find a savvy agency that can hit the ground running so your company can become more engaged with its customers and prospects. It doesn’t matter whether your market is business-to-consumer or business-to-business your company needs a social media program for next year.
Technology has arrived. Smartphones, laptops, personal computers even iPads are now mainstream. These are vehicles for instantaneous access to information. Your target audience wants information right now. They want to be able to interact with your company before they buy your product or service. They want to socialize their buying experience or receive feedback from others who have already purchased from your company. Your target audience has become savvy buyers. They will force your company to become engaged with them. If your company chooses not to become engaged it will put your sales goals for 2011 at risk.
Creating a social media program allows your customers to become more loyal to your brand. They will defend you and stand-up to the naysayer. And the more engaging your social media program is, the more loyal they become. It requires that your company maintain an ongoing dialogue and communicate both positive and negative information. It is important to be truthful, be responsive and be forthcoming. In fact, successful social media campaigns think like the customer and create environment for making the customer to want to come back.
Finally, a good social media program should incorporate analytics to track all activity to continually improve, refine and enhance to forums to engage with your company’s customers. Having a good analytics software or program is important to helping you gauge the successfulness of a campaign.
A good program has a direct impact on your company’s sales. But don’t forget it will help with reputation management if you keep an engaging social media presence which will have an indirect benefit in the long run.
M/C/C is a full service Social Media Dallas company offering advertising and PR services.
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