Successful Web Design Companies, Part 2
Previously, we discussed the skills the person providing the creativity and programming behind your website requires to help make you a successful web design company. This can help you decide on how much to quote your services for when speaking with a client. Here is a look at part two, which includes your marketing person or people, as well as the person who is in charge of usability at your web design company.
The person doing the marketing at your website design company must know search engines like the back of their hand. Everyone knows they want to be and should be listed in Google and the others. They know they need to be at the top of those listings, yet they don’t know how to get there. And a free template isn’t going to get them there. Here is a look at some of the things your marketing expert should know.
•The first thing your website design company marketing person should know is what they are marketing. Anyone who works in sales or marketing should understand the product. An SEO expert with a background in programming or design is a plus.
•Your marketing expert should also know what kind of marketing options are available. From pay-per-click to linking, and of course, SEO, they should understand when and why to use each one.
•Social media is becoming one of the most popular ways to market products. Every marketing expert should know how to use it.
•He or she should also know what people are looking for and how they attempt to find it.
•Also, any marketing expert worth his pay will analyze daily and interpret data.
The final person or people involved in website design will fall under the categories of usability, architecture, accessibility, and testing. This person will bring together all of the other jobs and see if what has been created works. He or she should:
•Have some knowledge of what the other three people or groups do.
•Constantly be on the lookout for new research.
•Be extremely organized.
•Be aware of the different people who want to use the internet – from people with handicaps to young children and the elderly.
•Be aware of how people are using their cell phones and other mobile devices to get online these days.
Once you’ve looked at how many of these skills you or your website design company teams has, do you know how much you should quote your clients? Few people have all or most of these skills, so your services are worthy of a decent price, but how do you convince a client who knows nothing of the skills required that he or she should pay up? Some companies offer monthly fees. Some companies rely on contractors. The ultimate decision is up to you and your client.
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