What to Look for in Web Design: Putting Up a Site that Looks Good to Grab Sales
Think of your website as the core of your online business. If you have a brick-and-mortar store, think of your website as the reflection of your store in cyberspace, customers know almost nothing about you but only the information you present on your website. Since people often judge a book by its cover, you do not want to project yourself in a negative light online.
But for now, let us say first that a website is meant to be browsed by humans – and the best web design should never forget this. A well-planned and well-executed design could even provide additional income sources, because of valuable screen real estate and transforming these into divisions that sell different products and services. Though let us take care of a few things first.
Web design should first consider that it is readable and enjoyable for human users; it is meant to be attractive and pleasant to human surfers and not search robot crawlers.The site should be easily navigable and not too complicated for the average surfer, and that buttons and windows are readily accessible. This is a very basic principle for any web design agencyworth their money.
Although proper web design must bear in mind that it should be attractive to human visitors, it must also appear attractive to search engine robots (or crawlers, that scan a webpage to determine its relevance). Good page layout also takes into account things such as the site architecture, which is what a site appears to a search robot.
Website owners must look for these in web design services:
Users connect to the Internet at various connection speeds, so a website builder must not use very heavy pages so as not to compromise the browing experience even at low speeds
Surfers may find it difficult to view a page using flashy colors and content, your site should also be optimised for ease of access
Recall that we mentioned earlier that the proper Web design company can even make additional money for your site. For example, you can lease extra screen space for ads, you can offer a subscription service, etc.
A good web design and development strategy is to incorporate these principles in a single layout. Although designing is primarily done for human browsers, the appearance of the site to search engine robots must not be neglected.
For information on how you could optimise your site for people as well as search engines, contact a web design agency in Singapore. Web design fees generally vary according to the number of pages to build, and the content (such Flash, audiovisual elements) that the page will have. But do not worry about the initial outlay, they can be covered very quickly when your site attracts more traffic and makes more customers.
Maximilian Martel works at an SEO company in Singapore. He vows to simplify marketing and make it accessible to small and medium businesses, joining forces with the largest global network of Internet consultants. Mark contributes regularly on Internet business services and web design.
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