Important Considerations About Testimonials
The sailing becomes a good deal easier if you can get to the point where your prospective customers trust you, or have enough faith that you’re for real. It’s not just about believing in the product, but that is a huge part; and once they think your product is the best choice then they’ll buy from you. It’s not enough for you to make the claims because they expect you to, and who wouldn’t expect that? You know probably very well why customer testimonials work so well, and that is what we’re talking about with building a trust factor. This article will outline some excellent methods that will allow you to pull more testimonials from your customer base.
Obtaining a video testimonial is a rising trend of today. When visitors see your video, it gives something they can relate to and makes it easy to convert them. The drawback with video testimonials is that you have to really have a great product in order to get someone to provide a video testimonial. But if you can accomplish this, there is nothing else like it. There are not that many websites that use video testimonials to their advantage, which means that you can easily use them to get more conversions. Videos are said to have a lot of value, so be certain you use this to your advantage. Remember that testimonials are more effective along with a picture. Assuming the reader has any trust at all, a picture goes very far to put the reader’s mind at ease. What we’re telling you about this has been proven in numerous marketing studies. Even if you have a photo of a customer, for whatever reason, you can’t just use it; you need to get permission.
If you want to get the most out of your testimonials, then carefully word it so it offers a favorable comparison of your products/services against those of your competitors. It’s always a good idea to avoid talking directly about your competitors in a negative light. However, if your customers or a third party pitches you against your competitors and compares your service throwing positive light on it, it will be counted as a valid insight and will be taken seriously.
In summary, from the above article we come to understand that in order to really make your testimonials stand out of the crowd and help your prospects trust you, you need to go out of your way to show them that they’re from real people. So again, just do what you know you have to do, and then that’s all you can do – then keep doing business.
My favorite way to utilize this tactic is when I am promoting an article such as Starcraft 2. Whether you are searching to improve a corporation or a zerg 1v1 guide, the strategies in this post are applicable.
Processing your request, Please wait....
