Lange Sohne Academy Offers Training Programmes for Authorized Dealers
As an illustrious watchmaker of highly luxury timepieces, A. Lange & Sohne has a deep understanding of the fact that knowledgeable representatives are the best ambassadors of the brand’s quintessential values.
Three years ago, A. Lange & Sohne established its “A. Lange & Söhne Akademie” with the aim to offer training programs for authorized dealers. These training programmers are targeted to help authorized watch A. Lange & Sohne watch distributors get comprehensive, in-house education on the core points behind the iconic watch brand and the manufacturing process of these watches of excellence.
The prestigious brand offers a multi-level series of training courses for authorized dealers, including two initial sessions, Ambassador Course and the Expert Course. The program focuses primarily on offering an experience of the impeccable quality that the watchmakers at Lange show in their work and permits the trainees to communicate with the craftsmen and women face to face.
The two initial sessions and the Ambassador Course consist of passing on the basic knowledge they had acquired in the Lange factory to the sales staff in their own organization.
The Expert Course is for trainees who have already completed two introductory courses at the Academy and then go back to their retail environment to educate their colleagues. During the two-day Expert Course, the trainees can have a full understanding of every procedure in the watchmaking. For example, product developers elaborated how a new watch model is turned into reality from the initial model to a novelty. Technical experts uncover the the manufacturing virtuosity of the signature Lange balance springs and outlined the stringent test standards of the brand.
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