Nike can sell $ 12 but purchase price is only 120 dollars?
“Ningbo is a city of brand name air max 90 products at the same level up to the city, the brand is well deserved.” Yesterday, economists, China Brand Strategy Promotion Committee and deputy director, brand experts, Yong Ai Feng special trip to participate in the “Global Forum of Chinese and foreign artists . ” For Ningbo, twice awarded the “Chinese brands” of the city, in an Evening News interview, Ai Feng appreciation for me.
“Brand has two meanings, first, many of the city’s brand and brand-name products, and second, the city itself is a brand.” Ai Feng said, “National Review of the 1338 brand, the number is the same level of Ningbo city, the most The. ”
Although the domestic production of 170 kinds of products the world, but Ai Feng has lamented a world-class brands have not. “‘Brand of small countries’ has brought a lot of problems. Commodity cycle has three major components: research and development, manufacturing and marketing, to link the three major areas called the smiling curve — effective R & D, manufacturing efficiency is low, sales effective, two high-low in the middle, just like people smile. However, many domestic air max 24-7 manufacturers in the smile, because this part of the whole manufacturing accounted for only 5% -10% of profits, is too low. The vast majority of Nike shoes made in China, Nike acquisition is $ 12 per pair, while the market is 120 dollars.
“Brand of Ningbo has started a weakness, and the need to explore two aspects. “Ai Feng suggested that, compared with places such as Qingdao, Ningbo and weaknesses are not enough large-scale enterprises.” Ningbo to uncover the history of Ningbo is a history of sedimentation; the same time, the need to strengthen cultural training. Brand image is not the city of light reflected in the economic, but also in culture. ”
“Big city of Ningbo is the clothing, but the national garment industry ’emancipation of the mind’ the general is not enough. “Ai Feng that” emancipating the mind “is to do features, special priority on the scale at the same time, improve design capabilities.” Guangdong has a name Swiss Group for evening wear, and its design team with 110 people, the world leader in late dress design. ”
“Ningbo, and clothing of all, the world stationery production base, the mold is air max LTD …… This is the brand. An ordinary stationery factory products in the market may not have much convincing, but hit the world stationery production base of this card, you will win favor, and can thus establish their own brands. “
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