3 Methods To Create High Performance Banner Advertising Campaigns
Every banner advertising expert will agree that using the right tools and techniques, banner advertising can beat any other online advertising method easily. Even though there are a number of paid and free ways to get targeted visitors to your website and get more exposure, banner ads have their own charm. They have been around for a long time now and the reason why they’re still so sought after is because they can deliver great results. So we’ll cover several great tips for using banner advertising and how you can profit from them.
Avoid making your banner ad image or graphic heavy because it can affect load times. If your banner is missing any images then obviously that will seriously impact your conversions. More important than the cool images you have is the effective copy you write for your banner ads. How many conversions you get and the traffic you pull based on the copy is far more important. If you’re dead set on using Flash in your banners, then we do suggest you test against a non-Flash banner. If you have too much Flash, then you can just see how well it is converting. You do know, we hope, that excessive Flash can be highly annoying when you’re trying to read something on the page.
One common newbie mistake is trying to cover too much territory with your copy. If you try to sell too many things within one banner ad you’ll only confuse people and no one will click through. If you do this, it’ll only backfire, which means you’ll end up confusing your prospects and they won’t know what offer to check out or go for. When everything is crystal clear, and compelling, then they’ll know exactly what you’re saying and will have a better idea about how interested they are. So remember to avoid multiple messages in all ads, and hone in on just one offer per banner ad.
Last but not the least; make sure you’re not forgetting to match the colors of your ads with the design of the website they’re being displayed on. Even if you’re having the same ad being displayed on 4 different sites, you should try to match the colors with the main design of these sites. This is because you want your banner to blend it somewhat because otherwise if it sticks out too much it will hurt the response rate. You need to make sure your advertisements integrate seamlessly with the design of the site they are being posted on. It doesn’t have to be a perfect match, but try and coordinate a few things here and there. All in all, there is no way banner advertising won’t work for you if you’re constantly monitoring, tweaking and improving your campaigns. You’ll have to do a lot of testing but eventually what matters is how well your efforts are paying off and with banner advertising, there’s no doubt that you’ll get a good response in the long run. There’s no better way to build your online business but by leveraging banner ads to get targeted exposure.
As an experienced internet marketer I write on many topics including Banner Advertising and MLM Secrets that will explode your business and income.
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