Why Wine Bottle Labels Impact Sales
If you drink wine regularly, you may not be too concerned with labels on wine bottles. You’re probably more concerned with the taste and quality of your drink than anything else.
Still, wine bottle labels can be fun, adding some character to what might otherwise appear to be a generic bottle of wine. If you’re a producer, these can often help to draw the eye to your products, and many will attest to the fact that marketing is just as integral in the world of wines as it is in any other industry.
Labels on wine bottles can give us insight into what it is that we’re drinking. Whether these are accomplished through theming (i.e. national branding), colors that may indicate the subtlety or boldness of a wine’s flavoring, or simply humor to make us smile, there are many ways that labels will often become associated with a bottle of wine.
There have been plenty of funny and creative wine bottle labels during recent years, and the number of them continues to increase since makers acknowledge the fact that the right label can and will boost sales. Here are two that I’ve really enjoyed.
The first wine bottle with a funny label that comes to mind is “Frog’s Piss” red wine, which comes from a French maker with an obvious sense of humor.
While it may not sound at all appealing for a drink, it definitely strikes itself as a memorable wine variety, and you can be sure that many will be curious enough to sample the wine themselves.
One more that I’d like to talk about is Cleavage Creek wine. The name should give you an idea as to what this wine label involves, and this Napa Valley cabernet surely draws some attention to the bottle.
This is a bottle of wine that men surely wouldn’t mind looking at!
Read this author’s blog, which speaks of wine label template ideas and more.
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Sadly, the writer of this piece did not do homework about his wine targets.
Cleavage Creek wines are owned by a man whose wife of 48 years died of breast cancer. He is using the Cleavage Creek wines in his fight against breast cancer, donating large amounts of each sale to breast cancer research.
http://www.CleavageCreek.com
On the bottle labels are pictures of real breast cancer survivors.
Great wines. Great cause.
Danny Price or the writer of this piece should do a real journalistic article about Cleavage Creek and the magnificent work they are doing to fight breast cancer.