Advertising Agencies
Network marketers and those who operate home based businesses often run what could be called a one man or one woman show. They try to do it all themselves. Sometimes they are successful, but most new home based business owners never turn a profit.
Often, network marketers start their business on a shoestring budget. That’s the appeal of a home based business. Owners don’t need to lease a store or office. They are already paying rent or a mortgage on their residence. They are able to eliminate a big expense that traditional business owners can’t avoid.
The small budget approach most network marketers take does not allow for employees or even much outsourcing. Some duties performed by the business owner may come easily. There are other areas they know little about, but because of the limited budget they must figure them out and do the best they can.
Most network marketers make a big mistake when it comes to print advertising. They think they can save money by doing it all themselves rather than getting help. Network marketers tend to place classified ads in their local newspaper by calling papers directly. When network marketers place newspaper ads that way, they will usually pay the highest advertising rates the newspapers offers. The same is true for other print advertising, like magazines.
Most network marketers are not aware that using an advertising agency for their print marketing can actually save them money and get them valuable help. This is because the rates newspapers charge for advertising is based on the total a business or entity places in a year. For example, a large group of auto dealers spending millions of dollars a year with the local paper will pay considerably less per ad than the little mom and pop dealer spending less than $100,000 a year.
Since Advertising Agencies place all their ads through one account, they are able to offer great rates to network marketers and still make a profit. Advertising agencies only make money when their clients place ads. Many of them will go out of their way to assist network marketers. They may even plan advertising strategy for them at no cost.
Advertising agencies will help network marketers choose the publications that can generate the most sales for their business. They gather information from other clients. They have a vested interest. They want to help their clients generate more business, because they know they will place more ads if they see results.
Some advertising agencies provide all kinds of support for the network marketer who is new to print advertising. This may include classes on how to write effective ads, blogs with useful advertising tips, sample headlines, and sample ads. Sometimes they will even help write the ad.
It doesn’t happen often. Some network marketers may find it hard to believe, but this is one instance where network marketers can get valuable help and actually save money at the same time.
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