Learn Six Basic SEO Tips for Websites
Search engine optimization or SEO, plays a crucial role in attracting quality traffic to your website. SEO is the process of optimizing a website through various strategies and methods to increase the website’s relevance and ranking through popular search engines such as Google, Yahoo and Bing. In this three part series, we will be covering basic, advanced and even ninja SEO secrets. However, to get things started were going to show you a few ways to improve the marketability, value and overall ranking of your site by following a few best practices.
1. Choose the Right Keywords
If you’re starting fresh and looking to flip a site, keyword research is undoubtedly the first step in your sites optimization. After you’ve picked a niche for your website, we highly recommended you research and focus on a few keywords and phrases that best describe the site. To gain a leg up, we recommend you choose several keywords and phrases that have more demand and less competition. This can be easily accomplished by using Google’s AdWords Keyword Tool.
Simply concentrate on keywords and phrases that are 3-5 words in length. If you see several keywords have high local monthly searches, but low competition, then your set!
One easy trick is to also include the name of the region your site focuses on as majority of users tend to search for products or services with the name and geographical location or region in which where they located. As an example you may want to try searching for “Real Estate Property Chicago, IL” instead of “Real Estate”
2. Pick the Right Domain Name
If you haven’t picked a domain name yet, then also try to think of popular keywords that are likely to be used to describe your site. So, if you’re creating a website for Illinois Real Estate in Chicago, instead of using “illinoisproperty.com”, you might want to use “realestatechicagoproperty.com”. If that domain is taken, it’s also OK to use apostrophes in your domain name. Try using “real-estate-chicago-property.com”.
3. Keyword Density
Once you have chosen the right keywords, your next step should be to create quality content for your site that is rich with keywords. Keyword density is the ratio of the chosen keywords to the rest of your content or text on your website. We recommend you maintain a density of 3-7% for primary keywords and 1-3% for secondary keywords on your site. However, stuffing irrelevant keywords will not help; you’ll want to make sure the keywords you choose are meaningful without compromising the quality or meaning of the content. This is especially crucial, as a majority reputable of search engines (such as Google) do not think twice before blacklisting sites that appear as spam due to the overuse of keywords.
4. Include Keywords in the Title Tag and Meta Description
If you already own a domain that does not include any keywords in it, we suggest you include the keyword or phrase in the title tag and meta description of each page, as it plays a major role in improving your website’s visibility. Ensure the title tag of each page is unique and not very long (maximum 7-8 words) and that the text within the title tag is also within the body of the page. As an example, the About Us page on SecondWind Marketplace has a title tag of: About SecondWind Marketplace | The Place to Buy and Sell Websites or Domains Since SecondWindMaketplace.com is an auction style marketplace to buy and sell websites, but doesn’t haven’t any keywords in it, we utilize correct title tags to optimize the site. Also try your keywords as close to the front of the title tag as possible.
The meta description should also be short and descriptive and include a few keywords. Again, here is an example of the meta description for the About Us page: Meta descriptions don’t carry as much weight as they once did, but there’re still good to have and they should only be about 2 sentences long. Not only only should they be short and descriptive and contain keywords, but they should actually make sense when you read it. Try putting your keyword as close to the front of the first sentence as possible and than again use a variation of your keyword in the second sentence.
5. Include Keywords in Headings
Many SEO enthusiasts ignore this part of their site optimization; however Google’s ranking algorithm clearly specifies that H1 tags can have huge impact on your search engine rankings. The golden rule is that the text in the H1 tag should be more important than the remaining content in your website.
You might think that it is pointless to include headings after every paragraph in your site, but when it comes to SEO, it is best to include as many headings as possible (with the keywords in them), as they will improve your search engine rankings considerably. Again, search engines like clean code and narration, so when creating headings, ensure that the headings are short and concise, as very long headings can affect the readability of your site.
6. Build Backlinks
Backlinks are the most significant aspect of any SEO campaign. Backlinks created on pages with high page rank have a higher impact than those with lower page rank. While backlinks from websites of high page rank are difficult to attain, quality links can play a significant role in improving your website’s credibility. Please try to avoid black hat methods such as keyword stuffing, links purchased from link farms or producing backlinks links from sites that are already blacklisted or banned by search engines.
It is important that backlinks are built slow and steadily. One of the best ways to initiate a link building campaign is to start a blog. Blogs are a great way to get noticed and produce quality backlinks. After you have created a few original articles you can submit them to article submission sites such as Article Compilation, Article Cube, ABC Article Directory, Article Rich, Addon Dashboard or EzineArticles. In out next article on advanced SEO tips, we’ll cover more on backlinking.
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