8 Things that will kill your website enquiries.
As an established Telford Web Design business, we are often asked to review websites for businesses large and small when things aren’t right.
This is a super checklist we use that covers the things we look at when building websites to make certain that your website visitors turn into customers.
1) Hiding your main contact details
People often want to drop you a quick email, pick up the phone or even call in if you have a store or studio. Make sure that at least your phone number is displayed on every page, and it’s a good idea to put your address and email address or if you are feeling particularly adventurous, why not try a small contact form in the footer or a column on your site? How about a map or a link to Google Maps?
2) Dead contact forms
When was the last time you tried your own contact form to see what the customer experience was like? Do you actually get the enquiry in a timely fashion? Do the visitors need to get a thank you email?
3) Asking too many questions
Busy people don’t have time to answer a multitude of questions. Ask fewer questions and you’ll get more answers. Conversely, if you have too many poor quality enquiries, you can help qualify your visitors by asking more questions so the time wasters get fed up and leave.
4) Give them all the answers so they don’t need to call.
If you give the visitors the benefit of fixing their printer, why should they call the printer repair man? If you offer a few small tips, tricks or checklists, make certain its just enough to show your expertise and you are not giving away your knowledge to customers or competitors. Sanitise the information on your site to make sure they have to make that enquiry.
5) Big pages
With more and more people using mobile devices, keep bulky photos tucked away because no-one likes downloading a 1MB web page on an iPhone. Especially true if you are offering a local service like a restaurant or a garage. People on the move want fast access to your essential information.
6) Not asking for the order
Do you actually tell people to make the enquiry or place the order? Make it explicit, underline links and make buttons big and bold. Google ‘call to action’. If you have long pages, you might need to have more than one ‘add to basket’ or ‘make an enquiry’ buttons or links.
7) Untraceable address
Using a PO Box or no address at all can kill confidence in your website and ultimately in you. What are you hiding? If you are taking money or credit card details, this is essential. If you really don’t want to have your home address published on your website, then look out for an authentic business address that can hold mail for you.
8) Old web site content, not updated
Site last updated in 2005? Are you even still in business? Adding a news section to your website always seems like a good idea at the time, but is often forgotten once the gloss of a new web site has faded. If you have no news, take the news off and remove all the dates.
What are your next steps to improve your web site going to be ?
Author: Andy Smith Telford Web Design
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