Video Marketing For Newbies: When YouTube Can Be Bad For Your Business
This is not meant to be an complaint against Youtube — quite the opposite, because Youtube isn’t the problem. If you’re using Youtube-embedded videos on your business site, however, YOU’RE the problem.
Why? Technically Youtube’s Terms of Service actually ban uploading videos that have profit-making purposes, but mostly because you do not get a second shot at making a good first impression as a serious online marketer.
Quite simply, whether you’re dealing with a customer in the flesh or online, customers want to feel they’re giving their money to someone professional, credible, and competent. Used correctly, a web video with a personally-delivered sales message gives you a huge advantage over the competition (and can be done with something as simple than a simple webcam). But if you run videos on your business site through Youtube embed codes, you’re setting yourself up for trouble. Here’s why:
1. Youtube’s logo. That doesn’t help showcase anyone but YouTube, does it? Yes, they’re giving you the bandwidth free, but you’re not trying to show your buddies your pet’s latest trick — you’re trying to make a make a sale. On your ownInternet business site, shouldn’t YOUR logo be where YouTube’s is?
2. Lack of creative control. YouTube, not you, determines the file size and therefore the quality of your videos. And when they have to briefly shut down for routine maintenance or resolve server crashes, your business is shut down as well.
3. Helping your competitors. This is the most dangerous problem: after a YouTube video finishes, it displays a series of thumbnails linking to videos of similar subject matter: similar, that is, as in similar to what you’re promoting . While you have no control over that at Youtube, do you really want to provide a potential competitor access to YOUR potential customers on YOUR OWN online business site?
You’ve probably seen videos on other sites that not only do not have the YouTube logo, but also have modern-looking players with modern-looking covers. The videos are quite likely of superior quality to what you see on YouTube as well. The good news is, such videos are not beyond your reach in any sense — the technology involved has made creating, uploading, and formatting videos for your own Web site a lot less expensive and a lot more user-friendly.
For now, there’s no reason not to post your business videos on YouTube along with a link to your site. But for the sake of your success, stop undermining your Internet business image. There’s a simple, inexpensive video program that can help.
Video Marketing For Newbies will show you how to plan, get traffic from, and upload your videos. To learn video marketing for newbies and veterans alike, just click on http://www.profitonlineforbeginners.com/learn-video-marketing-for-newbies.
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