Purchasing Expired Names For A SEO Increase
So you’re launching a business or blog, and you need a business domain name. Go to any site that lists domains for sale, and you may find that it’s rather confusing to find and purchase an exceptional business domain. If you take this step, you might also find that you have to start from scratch to get a leg up in the search engine optimization (or SEO) results, which, as the savviest website developers and owners know, help make or break a website’s fortune.
The solution: Old domain names. Most people aren’t aware that old domain names are like undervalued real estate with great locations: they’re cost-effective over the long haul, and everyone wants to visit. To take this analogy a step further, who forgets a house with a great view, even if the house has a new owner?
With that in mind, many people choose to buy an old domain name for the following reasons:
? It saves time
? It may maintain link equity (more on this point below)
? It may increase your search engine rankings, and save you the money you might otherwise spend on a SEO company that promises the world
Purchase an old domain name that once belonged to another establishment or blog, and you may find your self with a lot of “old” traffic. Owners may sell their business domains but forget to remove them from high-traffic thoroughfares, such as backlinks to online directories.
For obvious reasons, a regular backlink will save you time and increase the visibility of your business domain, even if temporarily. The old domain name’s age might even mean new, steady traffic, which can help you meet your bottom-line faster and simultaneously increase your rankings. Just remember to keep a tab on old backlinks if you need to remove them.
Like a business with multiple return streams, this will serve to thicken any link equity you may have retained from the old domain name. Search engines like Bing and Google, which rank the most trafficked websites, like to see age in a domain name so the older the domain the better start for your rankings and the rest of your SEO efforts.
The moral here is clear: Why buy a brand new house in an empty neighborhood when you can settle for a better-looking one around a lot of people? Better to buy a domain for sale that has age then a new one!
If now you are in the market for a old domain name we do have hundreds ready for development. Take a look at our domains for sale and see if you can get the one that fits your business needs!
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