Must have items for your blog to be a success
The following are NOT simply suggestions. Each technique MUST be used on your blog for the most traffic, repeat traffic and sales possible. I’ve broken them down by topic.
a) Update, update, update.
Repeat traffic, beyond anything else, will grow your traffic faster than anything else. So, updating your site or blog with new products and new articles keeps your readers coming back, looking for what’s new. (Blogs fit well, especially those using affiliate stores, into this requirement.)
b) Feature a single or a select number of products.
When running an affiliate site/store, it’s important to direct your site’s visitors to the products YOU want them to buy. It’s a fine line you need to walk. Offer them a massive selection, but guide them through the buying process. People love choices, but they also love to be told what the best choice is.
c) Give information.
This includes articles, videos and audio. The more information you give, the more your readers will think of your site (remember your brand) as a hub of information.
They’ll trust your site more, trust its recommendations, spend more time on it, click more ads, be more likely to come back and subsequently, will be more likely to make purchases.
d) Professional appearance and logo.
This is somewhat an extension of our prior branding discussion, so not much discussion needed here -a the more professional, the more trust, the more sales. Brand yourself as such.
e) Collect opt-ins.
This will be talked about later in the section called “The Optin Option”. It’s crucial you give your readers a reason to sign up to your site. Give away free information, ebooks, video series’, etc, but just get them
on your list. Your list will be
f) Give bonuses to purchasers. Your mission as an affiliate is to give your traffic a compelling reason to purchase through your site. One very powerful way to give your readers incentive to take the next step, is to give bonuses to purchasers.
The idea is very simple. They tell their readers something to the effect of – “Make any purchase through this site and you’ll receive immediate access to our catalog of select bonuses.
These bonuses are not available anywhere else. To get access, simply purchase the product of your choice and email us with your receipt. We’ll give you instant access.”
Of course, they use different (more thought out) vernacular, but you get the point. It’s this extra incentive that will give surfers the impetus to come back to your site and make purchases through you, as opposed to someone else.
After all, the products you and your competitors are promoting are all the same price, they might as well order through you and get your bonuses.
Once you’ve done it the first time, the system is stupidly easy to manage.
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