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Being a studio owner I have seen the production end on music professional videos. I have watched a high budget production handled by a large record label took in all the pomp and circumstance that goes with it. I have had the distinct pleasure of putting together and filming one for a moderate budget for a member of a classic rock band on a solo project and I have done the shoe string production where the band couldn’t even afford to pay it all until long after it was shot.
The point is that with the technology that is available today, anyone should be able to piece together a broadcast quality piece that they can be proud of right from the desk where they are reading this article. It’s used to take a larger production room with lots of editing and cutting equipment. The producer and his full film crew had to go on countless location shoots to get all the “filler” material to put in the video. Often times these shots had nothing to do with the artist. It was just things that needed to be in the video to make it work.
Today you, as a videographer, have a wealth of things at your disposal that can help you produce stellar results. First and foremost, with your little DV camera you can drive around without a whole production crew and actually shoot what you are after by yourself. But what if the song calls for a video of a young lady sitting by the Eiffel Tower in Paris as the sun sets and there needs to be birds in the shot?
Well, you can hit one of the freelancer sites like myMusicCircle and post your need and let people that are actually in France bid for the opportunity to go out and actually shoot that scene for you and email you the files. You save the expense of a trip to France and if you were specific, you will get a low cost scene of what you are after. That is something that simply could not have happened only a short while ago. If you wanted that particular shot it meant a film crew going there and setting everything up. That allows you to get phenomenal location shots with a shoestring budget. Of course, you could also hire an editor to take all the clips and assemble it into the video for you while you are at the freelancing site. But as the producer you REALLY ought to do something!
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