The Road of Cartier Watches
Founded in 1847, Cartier watches, the French luxury jewelry and watch brand is now the world famed watch brand. The brand name Cartier is named after its founder, Louis François Cartier. The name itself implies sophistication and elegance for the brand. With over 150 years’ history, the brand stands itself as a sophisticated and elegant luxury brand. How did Cartier grow to its present scale and fame? Let’s take a look at Cartier’s road to success.
To study a company’s successful story, it is inevitable to know its history first. As mentioned in the beginning, Carter origins in Paris in 1874, with Louis François Cartier as its founder. He is a master of watch maker. And his craftsmanship was passed on to his son and grandsons. The company blooms when it passed onto Louis, the grandson, who invented the first men’s wristwatch “Santos”, and gave birth to many other distinctive styles of Cartier jewelry and watch pieces. It was in 1899 when the company began to expand internationally. Louis brought to the market with designs like “mystery clock” and the Tank series which is still in production today.
It is not easy to be a world known watch brand. It is even harder to keep the company as famous as always and turn it to the top of the world. In the future, Cartier will keep bringing in high technique with pioneering materials for production. Moreover, the company will bring in new ideas and new designs to keep up to date. It will not disappoint its fans and many fans-to-be.
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