What Do Businesses in Burlington Want?
If they’re like most Burlington businesses they want the same thing everyone else wants — more business! But lets be clear for a moment, what they really want is more quality leads that convert into profitable sales.
With the advances in modern marketing this is becoming easier than ever and unlike classical print-based media, digital media marketing provides a level of reporting unheard of before now.
Traditional (aka physical media) is limited by the confines of time and space. It takes time to produce and ship the materials, and they have a limited life expectancy due to their physical nature. Have you ever heard the old saying, “Today’s news — tomorrows fish-n-chip wrapper!”
With digital marketing and online directories your material is eternal (or as long-standing as you’d like.) It can be published in a moment and with certain media you are able to tell if you have a hit or miss on your hands within minutes.
Imagine having a meeting with your marketing staff at 9 o’clock on Monday morning and by noon you have a pilot campaign running online. It’s possible. In short order you can have metrics and data showing you clearly what advert’s are money makers, and which ones are duds. You back the winners and pull the losers.
And directory publishers aren’t standing still either. Traditional print directories have been losing ground for some time now. Those that have the best chance of survival are the ones embracing the online directory format and integrating the marketing experience.
Online directories provide an exciting new frontier for local business marketing. Whether they’re free or for-a-fee, these highly targeted content rich listing services provide a perfect platform for promoting your local Burlington business.
Remember, if you develop your strategy properly you can successfully integrate digital marketing and the classical media in new and innovative ways that include cross promotional and cross channel too. And as last great Will Rogers once said, “Even if you’re on the track, you’ll get run over if you just sit there!”
[About] Burlington Businesses Online is a free business directory that helps you find, promote, connect and shop locally in Burlington Ontario. Registration is free for businesses in Burlington. Logon today and have a look around, you never know who you might meet.
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